HasCon 2017

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HasCon 2017 »

And then there is even more wailing, and stronger gnashing of teeth from the fans.
Date September 8, 2017
City Providence, Rhode Island.
Venue Rhode Island Convention Center and Dunkin' Donuts Center

HasCon 2017, the first HasCon convention, was held in Providence, Rhode Island from September 8 through 10, 2017. As an expo/celebration of all brands that Hasbro owns or licenses across all age groups, Transformers had a significant presence.


Venue

The convention was held at the Rhode Island Convention Center for the main show floor, gaming rooms and smaller panels, with the adjacent Dunkin' Donuts Center arena used for the larger presentations and concerts.

Guests

Semi-technically, Hasbro's whole staff were guests, as they were brought in to cover their brands' booths and answer questions, just as they did during BotCons. Many also attended panels for their brands and fields of work, including several TakaraTomy employees.

Events


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Friday September 8

More than Meets the Eye
Hasbro and TakaraTomy employees discussed their work on the various Transformers toylines. Began with talking about the technical issues of designing two The Last Knight sublines; the AllSpark Tech series and Knight Armor Turbo Changers. Next they discussed the Robots in Disguise combiners, working with the show to design the combined modes, how the actual combination mechanics would work.
Then it was Power of the Primes, which was largely a new product reveal, focusing primarily on the new Dinobots, with a silhouette "teaser" for Predaking.
This panel was not originally in this timeslot, but was moved within a few days of the event due to a travel issue with the Marvel team that was originally slated for this spot. As the very first panel of the show on a Friday with people in an exclusives line, it was lightly attended. On the other hand, the Hasbro crew remarked that it was nice to be able to put everything into the display cases so early in the weekend.


IDW - Transformers Comics: How Artists and Writers Bring Stories to Life


From Unicron to Megatron - Explore the Villains of Transformers


Saturday September 9

IDW: The Hasbro Comic Revolution


Peter and Frank Sound Off: The Voices of Optimus Prime & Megatron!


Transformers: 'The Last Knight' in the Making


Transformers: Special Dinner Event

Sunday September 10

While Sunday saw several panels repeat, there were some new panels and events on the schedule:

The Prime Wars Trilogy: See the story come to life!


Peter and Frank Sound Off: The Voices of Optimus Prime & Megatron!


IDW - Transformers Comics: How Artists and Writers Bring Stories to Life


The Women of Transformers


More than Meets the Eye


Merchandise

Exclusive items from multiple brands were available at the show, but we'll focus on the Transformers-related stuff...

Purchase-at-show items included:


The Hasbro "Boutique" sold regular-retail Hasbro toys at wholesale cost. Several of these items were either not yet available at retail or had only just started hitting... and largely sold out by end of show:

There were also a lot of posters and apparel on sale, both Transformers specific and HasCon-branded with Transformers characters on them (usually Optimus).

The Boutique eventually added the HasCon exclusives to their available stock over the weekend. Free shipping was offered by having the orders be fulfilled by Hasbro Toy Shop online ordering at checkout.


Throughout the weekend, numerous posters, art cards and other small swag was given away free at the various booths:


Run-up

References

  1. ↑ Lorenzo di Bonaventura's attendance was initially revealed via a press release rather than on the site itself.
  2. ↑ [1]
  3. ↑ [2]
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