Ruined FOREVER
Fans realize something Hasbro does not, that robust 20-year-old billion-dollar franchises, while seemingly healthy, are in actually as fragile as two bricks tied together with tissue paper. One mistake, one bad mis-step will cause the entire thing to shatter, fall apart and Transformers would be ruined forever. This would be a bad thing, because we'd then have to go get lives.
Fortunately, there is hope. The Transformers fanbase has resolved to remain ever vigilant against something that could Ruin Transformers Forever, and call out warning if they see something that could potentially ruin it.
Extreme Transformers conservationists advocate a more extreme approach suggesting that Transformers should abandon all attempts at re-invention and instead cater exclusively to the old-school collectors. Though attractive, this approach may prove impractical as a long-term solution.
Ruined Forever remains a serious threat to Transformers now and in the forseaable future, though it's possible a proposed initiative requiring all Transformers fans to purchase an annual "plastic offset" could ensure oour fragile brand's continued existence through the mid-21st century.
