Transformers brand

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Revision as of 04:57, 13 August 2007 by Steve-o (talk | contribs) (fixing typos, accuracy; was the development really done in 1984? I would have thought it started in 83...)
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The Transformers brand is the umbrella term for all products or media involving the transforming alien robots from the planet Cybertron developed in 1984 by Hasbro and Marvel Entertainment (then Marvel Entertainment Group), including any lineal descendants thereof.

Transformers has been in almost continuous circulation since its launch 42 years ago, never absent from American toy chelves for more than 18 months. Unlike many 80s brands relaunched in the 2000s to capitalize on the 20-year nostalgia cycle, the Transformers brand is truly evergreen. As a result it has grossed Hasbro more than $1 billion USD since its launch[citation needed].



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