Hasbro Pulse
Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.
History
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of IDW Publishing's The Transformers vol. 2 #41.[2]
On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month[3] (Hasbro Toy Shop still remains as a store on eBay).
On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26.[4]
On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.[5]
On March 15, 2021, Hasbro announced the Hasbro Pulse Fan Fest, which is coming on April 9.[6]
Hasbro Pulse Unboxed
Fan First Friday
Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their Youtube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, such as 2021's Studio Series lineup. Fan First Fridays also rarely share in-universe insight, such as what went down between War for Cybertron: Earthrise|Earthrise]] Runamuck and Runabout.
- June 26, 2020's "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020" on Facebook, with Rachel Fleming and Lenny Panzica.
- July 17, 2020's livestream on Facebook, with Rachel Fleming and Mark Maher.
- October 16, 2020's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Rachel Fleming, Evan Brooks, and Amanda.
- November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming and Sam Smith.
List of exclusive toys
HasLab
HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products. HasLab projects include the Star Wars Vintage Collection Jabba's Sail Barge (The Khetanna), a (failed) life-sized Cookie Monster, War for Cybertron Trilogy Unicron, and X-Men Legends Sentinel. Unicron was also available on other sites, including BigBadToyStore, sales of which contributed to the total crowdfund.
- Unicron (w/ Autobot Hot Rod, Galvatron)
Hasbro exclusives
Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgment was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.
| War for Cybertron Trilogy | Prime 10 Year Anniversary
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Collaborative |  |
TakaraTomy exclusives
Partner Exclusives
In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities.
