Paper Magic Group

The Paper Magic Group is a division of CSS Industries, Inc. that produces... uh.. paper novelties. Their primary relationship with Hasbro is the production of Valentine's Day cards.

Of note is their general laziness when it comes to names and gimmicks unfortunate tendency to use the same names and gimmicks for Valentines based on two or more different franchises in the same year, meaning that it can be a hassle making it difficult to catalog all of their offerings.

Products

Generation One

• 34 Valentines With 35 Tattoos (dated 2013, released December 2014)

A set of Valentine's and temporary tattoos which is supposed to honor the 30th anniversary of the line.

• 27 Lenticular Valentines (dated 2013, released 2015?)

A set of Valentine's which is supposed to honor the 30th anniversary of the line.

Movie

• Valentine's Day Classroom Exchange Cards (2009)

A boxed set of paper greeting cards and envelopes, suitable for exchange by grade school students. Cards feature the primary Movie cast.

Animated

• Transformers Animated Valentine's Cards (Paper Magic Group) (2008)

Valentine's cards featuring various characters from the series.

• Vals & Candy

20 Valentine's cards featuring characters from the series, packaged with blue raspberry candy

• Lenticular Cards (2009)

Valentine's cards, available at Wal-Mart stores.

• Cards with Markers (2009)

Valentine's cards, available at Target stores.

Dark Of The Moon

• Lenticular Valentine's cards (2012)

Valentine's cards with a "lenticular" effect, meaning that the image changes when the card is tilted.

• Keepsake Light-Up Valentine's Mailbox (2012)

A thick cardstock mailbox that comes with cards and stickers; it lights up when opened.

Transformers: Prime

• 16 Valentine's Cards With Erasers (2013)

A set of 16 cards (four cards each of four different images) packed with a sheet of stickers and 16 erasers shaped like the Autobot emblem.

• 3D Valentine Box (2013)

A thick cardstock mailbox shaped like the head and upper torso of Bumblebee. Contains 16 Valentine's cards.

Transformers: Rescue Bots

• 32 Valentines (2013)

A series of eight cards featuring Optimus, Blades, Chase, Heatwave, and Boulder... but no Bumblebee, Hoist, or Medix. Burn.

Age of Extinction

• 34 Valentines With 35 Tattoos (AOE) (2014)

A set of Valentines and temporary tattoos which is based on the movie.

• 27 Lenticular Valentines (AOE) (2014)

A set of lenticular Valentines based on the movie.

Transformers: Robots In Disguise (2015)

• 32 Valentines (RID 2015) (2016)

A series of 32 Valentine's cards featuring a mix of cast members from the series.

• 34 Valentines with 35 Tattoos (RID 2015) (2016)

A series of 34 35 Valentine's cards and temporary tattoos featuring a mix of cast members from the series.

External Links

• Paper Magic Group official site