LEGO
LEGO or The Lego Group is a Danish toy company, famous worldwide for their wildly successful line of plastic construction bricks, which... ahem... "inspired" Hasbro's Built to Rule! and Kre-O toy brick lines. Despite being most famous for their trademark interlocking bricks, LEGO actually started off producing wooden toys in 1932, before starting their now-famous brick system in 1949.
Since roughly 2012, LEGO has surpassed both Hasbro and Mattel as the most successful toy company in the world. LEGO produces building sets themed around both their own original brandings — perhaps most famously BIONICLE and Ninjago — and licensed properties including Star Wars, Harry Potter, Indiana Jones, numerous Marvel and DC Comics properties, and Minecraft.
In 2022, LEGO announced their first officially licensed LEGO Transformers collaboration.[1]
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