Hironori Kobayashi

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Mr. Alternity. Also known as Mr. Masterpiece. Previously also Mr. Binaltech.

Hironori Kobayashi (小林 弘典 Kobayashi Hironori) is a designer at TakaraTomy. He joined the company in 1999, and the first toy he designed was Car Robots Speedbreaker (better known as Robots in Disguise Side Burn outside Japan).

Among his main achievements are several Legends of the Microns/Armada toys, the Alternators/Binaltech toys (with Hasbro colleague Mark McCall), the Masterpiece toys and the Alternity toys. Kobayashi is currently part of the "Domestic Product" team, i.e. toys that are primarily intended for the Japanese market. Previously, his job description was "Head of Hero Character Team, BOYS Enterprise Department, Marketing Division".

Kobayashi is part of the (Japanese) domestic product team, and for the Revenge of the Fallen toyline he was responsible for modifications to the products aimed at the Japanese market.

Toys that Hironori Kobayashi is known to have had a hand in designing

Car Robots/Robots in Disguise

Legends of the Microns/Armada

1-2-3 Transformers/Rescue Heroes Go-Bots

Binaltech/Alternators

Alternity

Revenge of the Fallen

Transformers (2010 toyline)

  • Starscream (Leader Class)

Generations

Age of Extinction

Movie Advanced Series

Almost all coloring responsible

North American convention appearances

References

  1. SDCC 2015: The Shogo Hasui Report: - "I did ask about Tracks and he said he did not design him but he did say (I BELIEVE Kobayashi…again hard to understand) and slowly said Lead Designer. He also said that the same designer did Ironhide and he began to say another name (Ratchet) but stopped himself."
    A subsequent interview in Transformers Generations 2015 named Kobayashi as the designer of Ironhide, confirming him as the designer in question.
  2. Interview in Transformers Generations 2015.