LEGO
The LEGO Group (often simplified as LEGO) is a Danish toy company, famous worldwide for their wildly successful line of plastic construction bricks fittingly called "LEGO", which… ahem… "inspired" Hasbro's Built to Rule! and Kre-O toy brick lines. Despite being most famous for their trademark interlocking bricks, LEGO actually started off producing wooden toys in 1932, before starting their now-famous brick system in 1949.
Since roughly 2012, LEGO has surpassed both Hasbro and Mattel as the most successful toy company in the world. LEGO produces building sets themed around both their own original brandings—perhaps most famously of BIONICLE, Ninjago, TECHNIC and Monkie Kid—and licensed properties including Star Wars, Harry Potter, Jurassic Park, Mario, numerous Marvel and DC properties, and Minecraft. Many of their licensed properties would later get video games developed by Traveller's Tales, through publisher Warner Bros. Interactive Entertainment. In 2014, LEGO ventured onto the big screen with The LEGO Movie (also released through Warner Bros.), and expanded it out into a small film franchise that included some of the aforementioned licensed properties they have access to, until the 5-year deal between LEGO and Warner Bros. was up in 2019.
In 2022, LEGO released their first officially licensed LEGO/Transformers collaboration project, 10302 Optimus Prime, designed by former Hasbro employee Joe Kyde.
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Notes
- Due to LEGO's strict prohibition of realistic military toys, it's sadly unlikely that we'll get any accurate Decepticon releases from them.
