File talk:Retailbuyer decisiontree.jpg

I think there must be something wrong, here, because Derik just made a diagram and I understood it. :) - Chris McFeely 03:10, 30 December 2007 (UTC)

It's not really accurate, though. Energon Hot Shot would have a different product number than Hot Shot, which the retail systems would read as "new product". The subline thing is basically doubling up on the "new", this time with a visual overhaul of the packaging so it looks fresher on the shelves. It's part DCPI, part visual impression. --M Sipher 03:16, 30 December 2007 (UTC)

Check the filename-- it's about how buyers make the decision whether to purchase a product. This illustrates the psychological decision-making product, not the literal one. The same toy is perceived as newer and more purchasable under a subline. -Derik 03:20, 30 December 2007 (UTC)

From Teletraan I: The Transformers Wiki, a Wikia wiki.