Bullseye (Target)

This article is about the robo-pooch Target mascot. For the Guardian from GoBots, see Bullseye (GoBots).

Bullseye is a Autobot from Target.

Bullseye is a white robo-pooch with some unusual facial features.

Toys

He can fight Decepticons with the best of them, but he was no match for the Canadian retail market.

Known designers: Mark Maher (Hasbro), Ted (Target), Amy Bence (packaging artist)^[1]

Bundled with Target Optimus Prime, Autobot Bullseye is a redeco of Siege Ravage in colors homaging his namesake. He transforms into a bubble mailer which Optimus can hold, or it can be inserted into Siege Soundwave or Kingdom/Legacy Blaster's chest compartments (along with all their derivatives), plus it can also attach to other figures as armor via 5 mm post.

Bullseye was revealed by IGN on March 13, 2024 with pre-orders going up later.^[2]

This item is currently scheduled for release, but is not yet available at mass retail.

Bullseye is based on Target's mascot, Bullseye, as seen on Bullseye's own alt-mode and Target Optimus's trailer. We wonder if he knows the King.
The package illustration shows Bullseye and Optimus playing "fetch" with a large red ball, like the big red concrete balls Target puts in front of their storefronts as stop-cars-from-crashing-into-the-front-doors devices.