Emily Bader

Emily Bader is a Manager of Global Brand Marketing overseeing "Fan Brands" (read: Transformers, G.I. Joe, Ghostbusters and Power Rangers, among others) at Hasbro. A charismatic fixture of the Hasbro Pulse livestream circuit, she is perhaps best known as the partner in crime of Transformers alumnus Lenny Panzica shepherding the meteoric rise of the Classified toyline over in Joe town. She made her debut on the Transformers brand pitching in on HasLab presentations in January 2025, presumably returning the favor for veteran Transformers marketer Ben "BMac" MacCrae who started putting in time at the Joe office in late 2024.

Known marketing projects

HasLab

• Omega Prime
  (with Optimus Prime, Ultra Magnus, Autobot Bluebolts, and Cerebros)

Hasbro Pulse livestream appearances

• January 10, 2025's Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab - Official Unboxing! with and Evan Brooks.

External links

• Emily Bader on LinkedIn
• Emily Bader on Instagram