This article is about the Mattel mega-brand. For the mobile game story arc, see Two Hot Wheels.
So hot, they're cool.
Hot Wheels is a brand of scale model cars produced by Mattel. Although long seen as rivals to Hasbro in the toy industry, in 2023, the two companies entered into a partnership to produce co-branded toys and games based on each other's respective intellectual properties.[1] Among these are several Transformers-themed Hot Wheels toys.
There are two versions of the Ford Mustang GT. The first, sporting the number "984" and the "to punish and enslave..." slogan, was recalled after a short window of time. The second version, sporting the number "643" and no slogan, has since replaced it as the standard release of the car.
In a reversal of the Mattel line, the Hasbro Collaborative line makes new Transformers characters out of some of the most popular and long-running Hot Wheels original car designs.
Well before official collaborations with Hasbro, Mattel released their own lines of transforming robot Hot Wheels cars with Robo Wheels in 2001 (designed by PLEX), and again with Modifighters in 2007.
