Galoob

Galoob was an American toy company that is now a subsidiary of Hasbro. Galoob is most famous for <a href="http://en.wikipedia.org/wiki/Micro_Machines" class="extiw" title="wikipedia:Micro_Machines">Micro Machines</a>, a toyline that Hasbro repeatedly tried to create competition for within the Transformers franchise, first by introducing Micromasters in 1988, then with the short-lived Microverse in 1997. Hasbro bought Galoob in 1998, at which time it was the third-largest toy company in the United States.
Hasbro's Titanium Series toyline is produced under Galoob's Micro Machines brand.
Trivia
When Hasbro's Transformers line debuted in 1984, Galoob was selling " class="extiw" title="wikipedia:Sweet_Secrets">Sweet Secrets</a>, a line of animals, girls with combable hair, and playsets that were all disguised as jewelry, makeup and other fashion accessories. Now, <a href="http://youtube.com/watch?v=qDrx9JagWX8&feature=related Play Along sells Sweet Secrets, who are just dolls that hide in make up. What a waste.

