Transformers: Prime (franchise)
Transformers: Prime is a Transformers franchise that launched in the year 2010. It began with the simultaneous launch of the novel Exodus: The Official History of the War for Cybertron and the video game Transformers: War for Cybertron. Prime's main manifestation will be the upcoming Transformers: Prime cartoon on the new Hub network.
The Prime franchise featured the following primary components:
- A series of novels
- A video game
- A cartoon series
- A IDW graphic novel based on the cartoon
Transformers: Prime represents a concerted effort on Hasbro's part to imagine a new "aligned continuity" from the ground up that includes all the facets they feel worked best from past universes.[1] Given this, it is not surprising to find that it borrows heavily from G1, the live-action movies and Animated, among others. Their plans are for the Prime universe to last longer than any single continuity since G1 — at least 7 to 10 years, if things go well.[citation needed] To this end, they have created an extensive, 350-page continuity bible for writers in the new continuity to follow.[2]
Continuity headaches
- Despite the concerted effort to organize the new continuity, Exodus and War for Cybertron are very incompatible versions of a similar story, creating two separate universes for the continuity right from the start. Oops.
- It probably doesn't help that poor editing left Exodus self-contradictory on a good number of backstory points.
Notes
- Aaron Archer has stated that he wasn't particularly happy with "Prime" as the name of the new continuity family, but did not yet have a better option to offer. He had considered recommending "Epochs," only to conclude it wasn't really better after all.

