Kre-O
From MediaWiki
Kre-O is a new play pattern expression of Hasbro's best brands using quality construction bricks and mini-figurines. No, it's not Built to Rule. It's especially not that thing that begins with an L! But it sure works with that thing that begins with an L.
L employees are asked to please not view this webpage.
Unveiled at Toy Fair 2011, Transformers will be the first Hasbro brand to be released as Kre-O construction brick kits. Kits will center around a Transformers character that can be taken apart and reassembled into a vehicle. Mini-figures called Kre-ons are also included in the larger kits, and these mini-figures are a mix of Transformers characters and human drivers. Prices will range from $6.99 to $59.99.
