Beast Wars: Transformers (franchise)
Beast Wars is a Transformers franchise that began in 1996. Although Transformers had previously been through one rebranding in the form of Generation 2, that change was largely superficial. With the change to Beast Wars, the Transformers brand experienced its first complete reinvention. For the previous 12 years, Transformers had been robots who transformed into various machines, but in Beast Wars the robots transformed into animals -- and not merely robotic animals like the Dinobots, but realistic, "fleshy" animals.
The announcement of this change sent waves of outrage through Transformers fandom, which had only recently become well connected through the Internet, allowing much more rapid dissemination of news and discussion than in the days of paper newsletters.
Behind the scenes, the change in direction was related to organizational changes within Hasbro. Hasbro had recently bought out their rival toy manufacturer, Kenner, and transferred their boys toylines from the Hasbro headquarters in Rhode Island to Kenner's Cincinnati, Ohio offices. Kenner was asked to revitalize the brand with new ideas, and that is exactly what they did.
The Beast Wars franchise featured the following primary components:
Despite initial misgivings by most longterm Transformers fans, Beast Wars has come to be widely appreciated. It is not at all unusual for a longterm fan, even one who has been with Transformers since its start in 1984, to consider BW to be their favorite Transformers franchise, a situation which would have been nearly unthinkable when the line premiered.
