American Greetings

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Founded circa 1905 in Cleveland, Ohio, American Greetings is a U.S. based greeting card and novelty corporation. Throughout the years, American Greetings has offered a variety of licensed Transformers merchandise, both through its American Greetings line and through its Carlton Cards subsidiary. The company also created or owns the rights to several properties, such as the Care Bears, Strawberry Shortcake, Maryoku Yummy, and Twisted Whiskers; many of these properties currently have shows airing on The Hub.

Note that as American Greetings is one of Hasbro's biggest licensees, the lists here are probably never going to ever be 100% complete.

Generation 1

Heirloom ornaments

AG's "heirloom" ornaments are distributed through their Carlton Cards arm. They are made from cold-cast porcelain and carefully painted, and weigh a ton — you'd better have a big ol' tree if you want to hang these bad boys.

  • Optimus Prime (2007)
The first Generation 1-branded offering, and the first Transformers-themed heirloom ornament, it features a three-dimensional Optimus Prime running towards something. The sculpting is based entirely on the 20th Anniversary Optimus Prime figure.
  • Megatron (2008)
This one features Megatron posing ominously. It appears to be based entirely on the Revoltech figure.
  • Bumblebee (2009)
This third G1-themed offering features Bumblebee posing dramatically on a hunk of rock bearing the Autobot sigil. The sculpt appears to be an entirely original depiction of Bumblebee's first body.

Energon

Gift Bags

Suitable for giving your friends a new Transformer toy!

  • Autobots and Decepticons (2005)
This bag features artwork of the Energon Autobots (Optimus Prime, Hot Shot and Inferno) on one side, and the Decepticons (Megatron, Starscream, Divebomb, and Battle Ravage) on the other.
  • Optimus Prime (2005)
A bag featuring Optimus Prime clenching his fist dramatically.
  • Super Optimus Prime/Unicron (2005)
A card featuring Super-mode Optimus Prime on one side and Unicron on the other.

Gift Wrap

For when a bag just isn't big enough.

  • Autobots (2005)
Colorful wrapping paper featuring the Energon Autobots.
  • Decepticons (2005)
Colorful wrapping paper featuring the Energon Decepticons.

Greeting Cards

A variety of Energon greeting cards were available during the series' run (and well beyond - they only seemed to leave store shelves when the Movie greeting cards started shipping).

  • Optimus Prime
A card featuring Optimus Prime, meant for "an ultra-cool 4-year-old." This card included a glow-in-the-dark sticker.
  • Optimus Prime
A card featuring Optimus Prime punching and a number "4" (guess we know who the target demographic for Energon was, don't we?)
  • Optimus Prime/Hot Shot/Powerlinx Inferno
A card featuring Optimus Prime, Hot Shot, and Inferno (powerlinxed with Hot Shot, oddly enough).
  • Super Optimus Prime
A card featuring Super-mode Optimus Prime.
  • Super Optimus Prime
A card featuring Super-mode Optimus Prime. The text states that he is "ready to roll."
  • Unicron
A card featuring Unicron in his Energon color scheme. The massive and infinite devourer of universes wants YOU to have a happy birthday.

Valentines

A set of 32 Valentines suitable for exchange with that cute girl in the back row. These included stickers as well.

Movie (2007)

Gift Bags

  • Barricade (2007)
This bag features Barricade on a black background and a totally kickass reflective "Decepticon Police" seal. It's very striking.
  • Bumblebee (2007)
This large bag features Bumblebee on a red background.
  • Bumblebee (2007)
This small bag features Bumblebee on a blue background.
  • Bumblebee (2007)
This small bag features Bumblebee on a metallic background.
  • Megatron/Optimus Prime (2007)
This bag features Megatron on one side, Optimus Prime on the other.
  • Optimus Prime (2007)
This large bag features Optimus Prime on a red and blue flame background.
  • Optimus Prime (2007)
This large bag features Optimus Prime on a red and green background.
  • Optimus Prime (2007)
This small bag features Optimus Prime on a red background.

Gift Wrap

Because Leader Prime isn't going to fit in that dinky Bumblebee bag...

  • Barricade (2007)
This paper features Barricade and various related motifs.
  • Bumblebee (2007)
This paper features Bumblebee and related motifs.

Greeting Cards

Show how much you love someone with a giant pointy space death robot.

  • Autobots (2008)
Released via AG's Carlton Cards subsidiary, this card features the film's Autobot cast (except for Ironhide) posing dramatically.
  • Barricade (2008)
Released via AG's Carlton Cards subsidiary, this card features Barricade posing dramatically.
  • Barricade - The Battle May Be Over... (2007)
This card features Barricade posing and the ominous message "The battle may be over..."
  • Bumblebee - Eight (2007)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee posing particularly dramatically. It is die-cut in the shape of the number eight.
  • Bumblebee - It's Your Birthday (2007)
This card features Bumblebee posing and the caption "It's Your Birthday".
  • Bumblebee - More than Meets the Eye (2007)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee posing particularly dramatically and the caption "More than meets the eye!"
  • Bumblebee - Power Up... (2007)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee posing and the caption "Power up...".
  • Bumblebee - Die Cut (2008)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee posing. It is die-cut in the shape of Bumblebee himself.
  • Bumblebee - Your Birthday Mission? (2008)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee posing and the caption "Your Birthday Mission?".
  • Bumblebee & Optimus Prime (2008)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee and Optimus Prime. Interestingly, this is one of only a few cards where Bumblebee has his "battle mask" activated.
  • Megatron - Conquering the Universe... (2007)
This card features Megatron lurching towards the viewer and the caption "Conquering the universe...".
  • Megatron (2008)
Released via AG's Carlton Cards subsidiary, this card features Megatron.
  • Optimus Prime (2007)
This card features Optimus Prime against a black background.
  • Optimus Prime - A special intergalactic message from the Autobots... (2007)
This card features Optimus Prime against a green background and the caption "A special intergalactic message from the Autobots..."
  • Optimus Prime - Five (2007)
Released via AG's Carlton Cards subsidiary, this card features Optimus Prime in front of the number five. It is die-cut in the shape of said number.
  • Optimus Prime - It's Optimus Prime... (2007)
This card features Optimus Prime against a red/blue gradient background and the caption "It's Optimus Prime...".
  • Optimus Prime - Super-charged! (2007)
This card features Optimus Prime posing dramatically and the caption "Super-charged!".
  • Optimus Prime - When it comes to being a great kid... (2007)
This card features Optimus Prime against a red background and the caption "When it comes to being a great kid..."
  • Optimus Prime (2008)
Released via AG's Carlton Cards subsidiary, this card features Optimus Prime.
  • Optimus Prime - All Systems Go! (2008)
This card features Optimus Prime and the caption "All Systems Go!". It is die-cut in the shape of Prime.
  • Optimus Prime - Five (2008)
Released via AG's Carlton Cards subsidiary, this card features Optimus Prime behind the number five. It is die-cut in the shape of Prime.
  • Power Up! (2008)
Released via AG's Carlton Cards subsidiary, this card features Bumblebee, Megatron, and Optimus Prime in combat poses around the phrase "POWER UP!".
  • Ratchet (2008)
This card features Ratchet and promises "Cool stickers inside!"

Holiday Ornaments

(note: Other holiday ornaments were produced by Seasonal Specialties.)

  • Bumblebee (2007)
A three-dimensional likeness of Bumblebee in robot mode, with a hanging loop.
  • Bumblebee (2007)
A flat ornament with a bas-relief of Bumblebee kneeling and firing.
  • Megatron (2007)
A three-dimensional likeness of Megatron in robot mode, with a hanging loop.
  • Optimus Prime (2007)
A three-dimensional likeness of Optimus Prime in robot mode, with a hanging loop.
  • Optimus Prime (2007)
A flat ornament with a bas-relief of Prime's head.

Stickers

At this point in documenting every piece of Movie merch American Greetings produced, I kind of want to kill myself. I am a sick man.

  • Stickers (2007)
Four sheets of stickers featuring robot and vehicle mode likenesses of Barricade, Bumblebee, Megatron and Optimus Prime, as well as various faction symbols.
  • Stickers - Heads (2007)
Two sheets of stickers featuring shoulders-up headshots of the various movie characters.
  • Stickers - Metallic (2007)
Four sheets of stickers featuring robot and vehicle mode likenesses of Bumblebee and Optimus Prime on cool metallic paper.
  • Stickers (2008)
Two sheets of stickers featuring likenesses of Bumblebee, Jazz, Megatron, Optimus Prime and Starscream.

Animated

Greeting Cards

Are you tired of this yet? I am!

  • Autobots (2008)
A birthday card featuring the show's Autobot cast.

Holiday ornaments

  • Ball Ornament (2008)
A spherical decoration featuring the Animated logo, as well as the primary Autobot cast.
  • Bumblebee (2008)
A three-dimensional likeness of Bumblebee.
  • Optimus Prime (2008)
A three-dimensional likeness of Optimus Prime

Revenge of the Fallen

Heirloom Ornaments

  • Optimus Prime (2009)
The first "heirloom" ornament to feature a non-G1 character, this one (released, as were the other heirloom-quality products) by Carlton Cards, is a three-dimensional likeness of Optimus Prime's head.
32 assorted cards, with each card depicting a character and a surprisingly pithy saying.


American Greetings' official site

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