Optimus Prime (Movie)/merchandise
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Optimus Prime starred in a film trilogy that made billions of dollars. Woohoo!
Lunchables
- Optimus Prime (Lunchables, 2007)
- A simple, fold-out pseudo-figure representing Optimus Prime, that can shift between a flat, red platform with the Autobot insignia molded in, along with the word "Transformers". To become a representation of the character's robot mode, the platform folds open, and two "arms" are subsequently folded down from the top section. The inside of the structure are decorated with stickers with artwork of Optimus Prime's robot mode, along with his name overlayed across his feet.
- A similar mold was used to creature the Lunchables figure for Blackout, though with the Decepticon Insignia replacing the Autobot one. The same mold was used for Ironhide and Bumblebee, though in different colored plastics.
Robot Fighters Game
- Optimus Prime vs. Megatron (2007)
- Optimus comes packaged along with Megatron in a toy set that allows both figures to be strapped to their respective bases, and subsequently be controlled by two players, making them punch and kick one another via knobs that can be twisted and turned to make the characters perform different moves. Optimus's body is slightly simplified and features articulation at the shoulders and hip joints. A sort of update on the classic "Rock'em Sock'em Robots" game. The figures can also be separated from the base for fun on the go!
Transformers 3D Battle-Card Game
- Optimus Prime (3D Battle-Card, 2007)
- Card number: 9
- Optimus Prime is a 54-point "Rare" piece in the 3D Battle-Card Game. Constructed of punch-out pieces from randomly packed plastic cards (two full robots per pack), he can be assembled into his truck mode or into a long-legged robot mode.
- Prime's card construction is the only one in the game that wasn't reused for another character.
Attacktix
- Transformers Tournament Set (
2007)
- An Attacktix tournament set featuring unique playing pieces of Bumblebee, Optimus Prime, Megatron and Bonecrusher was at one point scheduled for release. Along with a vast amount of other Attacktix product, it ended being canceled.
 Game over. |
Transformers (2007)
- Transformers Gummy Candy (2006)
- Made by the Frankford Candy & Chocolate Company at the behest of Hasbro's Cap Candy Company unit, this large Optimus Prime-shaped gummy candy was available throughout 2006 to 2007. Also available was an Megatron and Bumblebee-shaped gummy candies.
- Optimus Prime Voice Changer (2007)
- A highly CG-accurate sculpt of Optimus Prime's head with a built in voice-changer. It also has several sound effects and quotes from the movie. The voice-changer has three settings, giving more accurate alteration of the user's voice (though this is still debatable; most voice changing technology is pretty crummy, at least in toys). Much like the Ultimate Bumblebee figure, this toy will hate your wallet too. While it only costs 30 bucks, if it's anything like another Hasbro voice changer, it will suck batteries up like they were some kind of square candy holder.
- There are two versions of the voice changer helmet with two different pre-recorded voices. An earlier release features the voice of Ron Hayden, while the later release features the voice of Peter Cullen. The latter version has modified packaging under the 'Try Me!' blurb, stating it has 'Real Movie Voice!', though the updated version has also appeared in the original packaging without the 'Real Movie Voice!' notice.
- Optimus Prime Battle Rig Blaster (2007)
- Accessories:
- The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.
- Optimus Prime Blaster (2007)
- Accessories:
- An extensive redeco of the Energon role-play Energon Blaster, this toy "transforms" basically by extending. It fires suction-cup-tipped Nerf darts and is a Wal*mart exclusive.
- Transformers Electronic Hand Held Game (2007)
- This LCD game features 10 levels and a design based on Optimus Prime.
- Optimus Prime Globe (2007)
- A snow globe containing an Optimus Prime figurine based upon one of lower-detail licensing/promotional renders of Optimus Prime, complete with funky munky pose.
ZipZaps® Micro RC
- Optimus Prime (2007)
- Model Number: 6000182
- Optimus Prime is one of the first Transformers characters licensed by RadioShack for their ZipZaps line of pocket-size radio control cars. As a ZipZap, Optimus can be customized, trimmed, and tuned with any other accessories available for the brand. He has working headlights and requires four "AAA" batteries for the charger.
Battling Robots Bubble Bath
- Optimus Prime (2007)
- Optimus Prime's torso attaches to the bottle of bubble bath. His elbows bend, and his arms have a punching gimmick, to allow him to battle evil even in the shower. Pushing a lever on either side makes the respective fist punch forward. He's removable, though not as easily held without the bottle below his waist.
XKites
- SkyDelta 52 Transformers Kite (2007)
- XKites made several poly delta kites with stock images of Transformers characters printed on them. This model had a 52" wingspan and a fibreglass airframe, and featured an image of Optimus Prime.
Basic Fun
- Articulated keychain (2007)
- Produced by Basic Fun, this keychain is a likeness of Optimus Prime's robot mode with articulated arms, legs, head, waist, and a keyring sticking out of his ass.
- Slide puzzle keychain (2007)
- Produced by Basic Fun, this keychain is a likeness of Optimus Prime's robot mode attached to a sliding puzzle frame. The puzzle itself is the Autobot symbol.
- Talking keychain (2007)
- Produced by Basic Fun, this keychain features several clips of Prime's voice.
- Projector carabiner (2007)
- Yet another Basic Fun joint, this is a carabiner that shines a Bat-Signal like image of Optimus Prime onto a flat surface. Neat.
Transformers Movie Danglers
- Optimus Prime (2007)
- Released by Tomy Yujin in November 2007 as part of the Danglers Collection, this toy is a weird plastic super-deformed version of Optimus Prime that pops out his vehicle mode when you squeeze him. This little figurine has a little strap on it so that it can be put on cell phones or portable gaming devices.
Transformers Movie Screen Cleaners
- Optimus Prime (2008)
- Released by Tomy Yujin on January 2008, this dangler is a faction logo-shaped screen cleaner for your cell phone, with a stock image of Optimus Prime printed on the other side.
Unleashed
- Optimus Prime (2008)
Health Science Labs
- Bye-Bye Boo-Boo (2009???)
- Bye-Bye Boo-Boo is a therapeutic icey thingy. It helps make your boo-boo's all better so you feel all better! The outside looks like Optimus Prime and feels really soft. It has a squishy thing you can pull out too. But remember, you gotta put it the freezer for two WHOLE hours before you can use it.
- The art of Optimus is from the Transformers Animated-style renditions of the live-action movie Optimus Prime and Bumblebee created for Hasbro licensing.
Burger King
- Optimus Prime (2007)
- The BK tie-in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot-mode Optimus Prime. The truck is squat and primarily blue, with outbursts of chalk-gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
- The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd, crouching position with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them. He looks like he's scratching his butt.
- Ultimate Prime (2009)
- This small statuette of Optimus comes with a Blackbird plane representing Jetfire's alternate mode. The plane splits in two, and the two parts can be clipped onto Optimus to replicate the climax to Revenge of the Fallen. The front section of the plane has a black Optimus face which sits in front of Optimus's own face.
Revenge of the Fallen
- Optimus Prime Voice Changer (2009)
- Optimus Prime Halloween costume (2009)
- Optimus Prime Statuette (2010)
- Accessories: One set of open hands (left & right), one set of closed fists (left & right), two Energon Swords (left & right)
- Released by PopBox Collectibles, this rather expensive, 12-inch tall polystone statue of Optimus Prime features over 100 individual parts, is hand-painted with water-slide decals of his flame patterns, and features two sets of hands and Energon Swords. The statue comes packaged with a certificate of authenticity, for those people who want proof that some factory in China produced this expensive piece of mass-market merchandising.
- His head is hilariously over-sized... for a Transformer. If he were human, it would be fine.
Missile Mania Board Game
- Optimus Prime
- Optimus is one of eight characters featured in the Missile Mania board game, represented by a small standee adorned with artwork of the character.
RPMs - Robot Powered Machines
Mini-Vehicles
- Optimus Prime (2009)
- Series: Commander Series
- Number: 01 of 04
- Optimus Prime's first toy in the Robot Powered Machines subline is a "Mini-Vehicle"—a small, non-transforming version of his vehicle mode. A sculpted image of Prime's robot mode can be seen on the truck's underside. He features through-axle construction similar to the Generation 2 Go-Bots, letting him zip along smooth surfaces (and compatible racetrack sets) at high speed.
- Optimus Prime Vs. Bonecrusher (2009)
- Series: Battle Series
- Number: 03 of 08
- Mini-Vehicle Optimus Prime was also available in a two-pack with Bonecrusher. The toy is identical to its "Commander Series" release.
- Optimus Prime Vs. Desert Long Haul (2010)
- Series: Battle Series 2
- Number: 04 of 06
- Mini-Vehicle Optimus Prime was redecoed in colors similar to "Defender Optimus Prime" as part of a two-pack with Desert Long Haul.
- This two-pack was either not shipped to stores in the United States at all or saw extremely limited distribution. It was mainly available in foreign markets, such as Europe.
Radio Control
- Optimus Prime (2009)
- Series: Radio Control
- Radio Control Optimus Prime is a non-transforming remote-control car with a controller shaped like his robot mode. Batteries (of Hasbro's own Powrfuel brand) were included for the controller, but not for the car.
Robo-Q Transformers
- Optimus Prime (2009)
- This tiny radio-controlled Robo-Q Optimus Prime figure can be charged by directly plugging him into the back of the controller unit, and on a full charge he can waddle around a flat surface. The figure features lights while the controller has sounds.
Transformers Wacky Wobblers
- Optimus Prime (2009)
- This Optimus Prime bobblehead is part of the popular Wacky Wobblers line produced by Funko. Naturally, has a big ol' wobbly head but not much else.
Transformers Backpacks
- Optimus Prime (2009)
- Made by Fab Starpoint, these backpacks are allegedly "engineered for style, safety, comfort...and saving the Universe!" One design is black with red and blue highlights and a stock image of Optimus Prime, while the other features a much more fiery colour scheme, covered with Cybertronic hieroglyphs and a stock image of Optimus Prime with his energy sword drawn.
Basic Fun
- Articulated keychain (2009)
- Produced by Basic Fun, this keychain is a likeness of Power Up Optimus Prime's robot mode with articulated arms, legs, head, waist, and a keyring sticking out of his ass.
- Mini Figural Clip-Ons (2009)
Figure Collection
- Optimus Prime (2010)
- Accessories: Stand
- The Figure Collection edition of Optimus Prime is based on his 2007 Leader class toy, and has his sword molded onto his right arm.
Transformers (2010)
- Optimus Prime Cyber Sword (Roleplay, 2010)
- This role play toy weapon of Optimus Prime's Energon Sword features a handle like a traditional sword, rather than attaching to the user's arm in some manner.
- Optimus Prime (Roleplay, 2010)
- A simple plastic mask based on Optimus Prime's face.
- Optimus Prime Complete Child's Costume (Roleplay, 2010)
- An Optimus Prime costume consisting of a printed suit and a plastic mask (different from the one above).
Robot Heroes
- Optimus Prime vs. Blackout (2007)
- Packaged with Blackout, Optimus Prime is the standard Robot Hero style of cute and cuddly. His arm is in the Ion Cannon mode, and unlike many Robot Heroes, he's not crouching. He's highly posable for a Robot Hero figure, featuring four points of articulation: both shoulders swivel, his neck turns, and he has a waist joint. This toy was later redecoed into Best Buy Exclusive "Battle Damage" Optimus Prime and Walmart Exclusive "Allspark Power" Optimus Prime.
- Optimus Prime vs. Scorponok (2007)
- Packaged with Scorponok, Optimus Prime is now brandishing his sword arm weapon instead of the Ion Cannon. Sadly, the weapon is not film-accurate, being silver instead of orange. Notably, this was the first piece of Optimus Prime merchandise to have a mouth instead of a mouthplate. It is articulated at the neck and shoulders.
- "Battle Damage" Optimus Prime & Cliffjumper (Best Buy Movie DVD Exclusives)
- Packaged with Cliffjumper, this is a redeco of the first Robot Heroes figure in a battle damage paint job. It has all the articulation of the initial release, and boasts an extensive amount of paint apps, including a thorough "dirt wash" on the entire toy. It was sold exclusively in Best Buy stores, packaged with the two-disc special edition of the film
- The Final Battle (2008)
- Packaged with redecoed versions of Autobot Jazz, Autobot Ratchet, Blackout, and Megatron. It retains all four points of articulation. The new deco is very similar to the original, but with added outbursts of Allspark Blue paint. The five-pack was sold exclusively at Wal*Mart.
- Optimus Prime vs. Barricade (2008)
- Packaged with Barricade, this is the first Optimus Prime Robot Heroes figure to be unarmed. Sculpted in a two-fisted stance akin to the one he had when first arriving in Mission City, it boasts sharper sculpted detail than its predecessors. Articulation is the standard three points: both shoulders and his head.
- Optimus Prime & Blackout (2009)
- Mirroring the very first Movie Robot Heroes Optimus Prime pack, he comes with Blackout. While Blackout is a redeco of the previous mold, Optimus Prime is an all-new sculpt with two swords, reflecting the other Optimus Prime toys in the Revenge of the Fallen toyline.
- Battle for the Allspark (2009)
- Packaged in a set depicting the battle in Mission City with Decepticon Brawl, Autobot Ratchet, Megatron, plus new figures of Sam Witwicky, Starscream in fighter mode and Bumblebee in vehicle mode, this is the first Optimus Prime Robot Heroes figurine in vehicle mode. He has a very big behind.
- Battle for the Fallen (box set, 2009)
- This Robot Heroes box set of figures comes with The Fallen, Megatron (tank mode), Jetpower Optimus Prime, and Ironhide (truck mode).
- Shanghai Shootout (Multi-pack, 2009)
- Shanghai Shootout replicates the opening action scene from Revenge of the Fallen, featuring figurines of Mudflap/Skids (ice cream truck), Sideways (vehicle mode), Optimus Prime, Demolishor, and Sideswipe (vehicle mode). Demolishor is a slightly-oversized figure and the centerpiece of the box set.
Mighty Muggs
- Optimus Prime (2009)
- This super-deformed, non-transformable Optimus Prime figure uses the standard Mighty Muggs body template, with swivel joints in his neck and arms. Like the rest of his wave, Optimus Prime was an exclusive at Diamond Distributors and Toys"R"Us stores.
Speed Stars
Mini-Vehicles
- Optimus Prime (2010)
- Series: Metal Heroes
- Number: 03 of 08
- Speed Stars "Metal Heroes" Optimus Prime is a redeco of the RPM Optimus mold with the same color layout but less paint details. Among other changes, he no longer has silver paint on his roof nor his sculpted robot mode.
- During the period between 26 December 2010 and 31 January 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list were "Transformers Combiners and Speed Star Mini-Vehicle" and "Transformers Activator and Speed Star Mini-Vehicle." According to this discussion thread on Allspark.com, Speed Stars Metal Heroes Optimus Prime was one of the figures distributed.
- Optimus Prime (2010)
- Series: Cyber Hunt
- Number: 02 of 04
- Cyber Hunt Optimus Prime is a redeco of the RPM mold done up in black, red and silver. He's decorated with cyberglyphics, the number 17972 and a winged Decepticon symbol.
- During the period between 26 December 2010 and 31 January 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list were "Transformers Combiners and Speed Star Mini-Vehicle" and "Transformers Activator and Speed Star Mini-Vehicle." According to this discussion thread on Allspark.com, Speed Stars Cyber Hunt Optimus Prime was one of the figures distributed.
- Optimus Prime (2010)
- Series: N.E.S.T. Global Alliance
- Number: 02 of 03
- N.E.S.T. Optimus Prime is a redeco of the RPM mold in mainly red with a blue cab with NEST insignias on it.
- Optimus Prime VS Bonecrusher (2010)
- Series: Battle Series 2
- Number: 03 of 06
- This two-pack, originally sold in the RPMs line but which saw limited release in the US, contains Optimus Prime and a green Bonecrusher. While Optimus's card art shows him with a silver hood, the toy itself is apparently identical to the single-packed Metal Heroes Optimus Prime.
- Optimus Prime VS Desert Long Haul (2010)
- Series: Battle Series 2
- Number: 04 of 06
- Like the Bonecrusher pack, Optimus Prime VS Desert Long Haul was first available in the RPMs line. Optimus is similar to the RPM release of the pack (featuring a silver hood) but like all Speed Stars releases of RPM toys, he has fewer paint details.
- Optimus Prime (2011)
- Series: Beast Machines
- Number: 1 of 3
- Optimus Prime (2011)
- Series: Metal Heroes
- Number: 3 of 8
- Optimus Prime (2011)
- Series: Stealth Force
- Number: 1 of 5
Lights & Sounds
- Optimus Prime (Basic, 2010)
- Lights & Sounds Optimus Prime is a large, cutesified and child-friendly truck with various playing sounds and flashing lights. Like most RPM and Speed Stars toys, it has the character's robot mode sculpted on the underside.
Stealth Force
Mini Changers
- Optimus Prime Vs. Starscream (2011)
- Mini-Changers Optimus Prime is a vehicular mode toy with an intermediate attack mode, and no actual robot mode. The toy is packaged with a PVC figure of Starscream.
- To transform(ish) Optimus you pull up the upper half of his vehicular mode, revealing tech details (some which could be guns... maybe), you rotate his fuel barrels forwards (guns?) and rotate the upper halves of his smoke stacks forwards (now that's definitely guns, right?). The result is an attack mode, so yeah, it's probably all guns.
- Optimus Prime Vs. Megatron (2011)
Stealth Force
- Optimus Prime (2011)
- Accessories: 2 missiles
- So far the only electronic toy in the "Stealth Force" subline, this Optimus Prime is a non-transforming truck that reveals a large number of hidden weapons by pushing the rack behind the cab. Most of them are non-firing, such as the smokestack-guns and missile pods on the side of the cab, but the engine features two firing projectiles. The toy also has flashing lights and playing sound effects and voice clips.
- Optimus Prime (2011)
- Accessories: 2 missiles
McDonald's
- Optimus Prime (Happy Meal, 2010)
- Part of the 2010 McDonald's Revenge of the Fallen promotion, Optimus does not transform but has a few gimmicks to make up for it. On his right arm he is armed with both a flip-out sword and his blaster. Turning the switch on the underside of the gun from off to on will then allow the red button top to light up a red LED. Optimus is articulated at shoulders and hips, and features pale blue light piping. He was only available during week 1 of the promotion, and came with an instruction sheet that doubles as an ad for McWorld, featuring an exclusive code for the website.
- It is very likely that should the battery in Optimus's light up gimmick die, replacing it would be exceedingly difficult due to the unique style of screw McDonald's uses for its free toys.
KLIK
- Optimus Prime (KLIK candy dispencer, 2009)
- This KLIK candy dispencer, made by Au'some inc., features Optimus Prime's head on top. When you pull back a lever, it springs forward and launches the candy into your mouth, similar to PEZ. CAUTION: Do not aim at face.
Dark of the Moon
- Optimus Prime Cool Changing LCD Watch (2011)
- Optimus Prime is a working LCD digital watch. Much like the Kronoform-origin Transformers of years past, he can be removed from the wristband and converted into robot mode.
- Optimus Prime metal strap (July 14, 2011)
- Available at Lawson chain of convenience stores in Japan, this metal strap is available for pre-order between May 1 and June 30, and is to be mailed out from July 14.
Basic Fun
- Keychain (2011)
- This keychain is a likeness of Optimus Prime's robot mode, without any articulation, and with the hook for the keychain positioned on his upper back.
Robo Power
Roleplay
- Optimus Prime Cyber Blaster (2011)
Dual Model Kit
- Optimus Prime (2011)
- Japanese ID number: DMK01
- Battle Hook parts (from Revenge of the Fallen) are available if ordered through Toys"R"Us Japan.
Revoltech
- Optimus Prime (2011)
- Series number: 030
- Accessories: Two open hands, two fists, Energon sword, five guns
- Number 30 in the Revoltech Sci-Fi series, this non-transforming Optimus Prime is sculpted to resemble his Dark of the Moon appearance. His weapons can attach to several points on his body, or combine together into one giant unwieldy supergun.
