Sunbow Productions
Sunbow Productions (now Sunbow Entertainment Inc.) was an animation production company that was originally established by advertising agency Griffin Bacal in the early 1980s. Sunbow was founded for the purpose of creating animation to support and publicize the products of Griffin Bacal's clients, which at that time included Hasbro. Animation for many of Hasbro's 1980s properties, including The Transformers and G.I. Joe, was produced by Marvel Productions Ltd under contract from Sunbow. (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as Toei and AKOM.)
Jim Shooter claimed that Sunbow's only contribution to the production process was "removing [Marvel Productions]' cover sheets from whatever we created and stapling on their cover sheets." <ref>Jim Shooter: The Secret Origin of the TRANSFORMERS – Part 2</ref>
In 1998, Sunbow Productions was bought out by Sony Wonder<ref>Kidscreen article, "Sony Wonder buys Sunbow"</ref>, and subsequently sold off to TV-Loonland. Loonland re-established the company as Sunbow Entertainment Inc. On May 14, 2008, Hasbro announced it had reacquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland<ref>Reuters article, "Hasbro buys TV programs, doubles content library"</ref> through the acquisition of the Sunbow catalogue.
References
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External links
- Sunbow Productions at Wikipedia.
- TV Loonland
- Loonland's companies, which include Sunbow and Metrodome.
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