Transformers: Prime (toyline)

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The Transformers: Prime toyline hit shelves in November 2011. Beforehand, there had been much doubt as to whether there would be a toyline, partially because of the complex CG designs, and Hasbro considered releasing Optimus, Bumblebee and Starscream in the Generations line before deciding the show warranted its own label. The first few waves released bear a "First Edition" label, with upcoming toys in 2012 bearing a "Robots in Disguise" subtitle.

First Edition (2011)

Deluxe class

Arcee, a Wave 1 Deluxe figure

Wave 1

• Arcee
• Bumblebee
• Starscream

Wave 1.5

• Cliffjumper

Wave 2

• Terrorcon Cliffjumper
• Vehicon

Voyager class

Bulkhead, a Wave 1 Voyager figure

Wave 1

• Bulkhead
• Optimus Prime

Entertainment Pack

• Optimus Prime vs. Megatron (w/ Jack Darby, Miko Nakadai, and Raf Esquivel)

Exclusives

Optimus Prime in Matrix packaging exclusive to 2011 San Diego Comic-Con

SDCC Exclusive

• Matrix of Leadership Optimus Prime

NYCC Exclusive

Pretty in Pink, she is not.

• Bumblebee and Arcee, Includes Raf Esquivel and Jack Darby

Arcee is a redeco of Deluxe Class Arcee in pink and white Generation 1 Arcee colors and comes with a New York taxicab Bumblebee and NY-themed Jack Darby and Raf Esquivel figurines. They were sold exclusively at New York Comic-Con 2011.

Japanese Exclusive

• Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)
• Arms Micron
  • Aimless - redeco of Power Core Combiners Throttler
  • Blowpipe - redeco of Power Core Combiners Groundspike
  • Peaceman - redeco of Power Core Combiners Chopster

Robots in Disguise (2012)

Cyberverse

Legion

Wave 1

• Arcee
• Bumblebee
• Cliffjumper
• Autobot Ratchet
• Vehicon

Wave 2

• Breakdown
• Evac
• Soundwave
• Mirage

Commander

Wave 1

• Bulkhead
• Megatron
• Optimus Prime
• Starscream

Future waves

• Ironhide

Vehicle

Wave 1

• Star Hammer with Wheeljack
• Energon Driller with Knock Out

Base

Wave 1

• Optimus Maximus

Revealers

Wave 1

• Soundwave
• Wheeljack
• Bumblebee (Second mold)
• Cliffjumper (Second mold)

Wave 2

• Autobot Ratchet
• Arcee

Wave 3

• Knock Out
• Vehicon (Second mold)
• Hot Shot

Powerizers

Wave 1

• Optimus Prime (Second mold)
• Megatron

Future waves:

• Skyquake
• Starscream

Weaponizers

Wave 1

• Optimus Prime
• Bumblebee

Entertainment Pack

• Starscream vs. Bumblebee (w/ Silas and MECH soldier)

Merchandise

• Optimus Prime Stand-up Mover
• Bumblebee Stand-up Mover

Bot Shots

Bot Shots

• Bumblebee
• Starscream
• Sentinel Prime
• Optimus Prime
• Barricade

Bot Shots Big Rig

• Optimus Prime
• Megatron

Roleplay

• Bumblebee Ion Blaster

Battle Masks

• Optimus Prime Battle Mask
• Bumblebee Battle Mask

Energon Helmet

• Optimus Prime Energon Helmet