Battle in a Box

Battle in a Box was Hasbro's name for value-priced box sets of Transformers for "market six" retailers in 2004. Each consisted of two redecoed Deluxe toys in a Universe branded box. The composition of the sets, one Autobot and one Decepticon, with Mini-Cons if the original versions had them, gave the short-lived subline its name. Only two such sets were released, although more were planned. G.I. Joe also got one set, much larger (two "Bravo"—i.e. $15 price point—vehicles and six figures), made up of unsold 2003 stock. By the end of 2004, Hasbro altered how they produced Transformers for "market six", and Battle in a Box was no more.
Toys
[edit]- Ultra Magnus with Over-Run vs. Treadshot with Nightbeat
- Smokescreen with Liftor vs. Ransack with Refute
- Drench with Wind Sheer vs. Smokescreen with Jolt (unproduced)
Notes
[edit]- The Universe Crystal Widow vs Oil Slick set appeared in K-Mart's computers as a Battle in a Box set, but this was not reflected anywhere else, not even having the same style of packaging.