Joshua Lamb

This article is about . For other uses of "Josh", see Josh (disambiguation)|The name or term "Josh" refers to more than one character or idea. For a list of other meanings, see Josh (disambiguation).}}

Joshua was a man
I mean, he was a dragon man
Or, maybe he was just a, dragon

Joshua Lamb was Hasbro's senior design director for Transformers from 2012 to 2014.<ref>Triangulated from Aaron Archer and Michelino Paolino's respective tenures.</ref> In that time he was largely responsible for the Beast Hunters imprint of the Prime franchise. He has worked at Hasbro since March 1998, on properties such as Toy Story, NASCAR, and Star Wars. He was the design director on Hasbro's Marvel range for about three years before switching to Transformers shortly after Toy Fair 2011. He has since been promoted to Vice President of Product Development overall.<ref>Joshua Lamb at LinkedIn</ref>

Known design work

Transformers: Prime

Beast Hunters
Construct-Bots

Cyberverse

Optimus Maximus

Convention appearances

Notes

According to Lamb, the reason Hasbro could afford to sell Cyberverse Optimus Maximus at a $30 price-point is because it contained roughly the same amount of plastic as the Dark of the Moon Ark. He concept-proofed this idea by physically unscrewing an Ark toy and hot-gluing the pieces into the rough shape of a robot. Awesome!
Lamb described the origin of Beast Hunters as walking into the office one day and declaring, "We're doing DRAGONS!" More awesome!
Lamb was heavily involved in designing the mechanics behind the Construct-Bots line.
Despite the photo, we are pretty sure he never worked on Baby Alive.

References

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