Nezha: Transformers (toyline)

Released in very late 2019, the Chinese Nezha: Transformers (哪吒与变形金刚 Nézhā yǔ Biànxíng Jīngāng) line is a bit of an odd one. It is made up in part of unique toys not available in any other markets, in addition to rebranded toys from Hasbro's 2018–2021 Cyberverse line. But even among the new molds and building kits, only a small percentage of the line is actually centered on the "Nezha" part of the mash-up franchise. It is entirely possible that this line suffered production delays due to the [[wikipedia:{{#if:|:}}COVID-19 pandemic|{{#if:||COVID-19 pandemic}}]], or that it was always intended to be a small line, or something else went wrong that delayed Hasbro and CCTV's plans.

The line's packaging uses the Cyberverse design, and the Transformers characters within it use the Cyberverse models.

Toys

Hasbro figures

The overwhelming majority of the "normal" toys in the line are just repackaged Cyberverse toys. Nezha-original characters are in very short supply; in fact, for a few years Nezha himself was the only one to actually see release! The "Team Collection" three-pack didn't show up until mid-2023, only on [[wikipedia:{{#if:|:}}Temu|{{#if:||Temu}}]] via a reseller account that was likely the result of a warehouse find.

Power-Up Packs Nezha Power-Up Pack		Team Collections Nezha Team Collection (Lei Zhenzi, Nezha, Tu Xingsun)		Remote control Nezha				Nezha Power-Up Pack
Warrior Class (Cyberverse rebrandings) Bumblebee Megatron Optimus Prime Prowl Decepticon Shockwave Soundwave		Ultra Class (Cyberverse rebrandings) Bumblebee Optimus Prime Decepticon Shockwave Starscream		Ultimate Class (Cyberverse rebrandings) Bumblebee Megatron		Ark Power (Cyberverse rebranding) Optimus Prime & Ark Power

Xiaomi building sets

These building kits developed by Xiaomi use LEGO-like parts to create various Cyberverse characters. No, not Kre-O.

The first kits made available are very much based directly on LEGO's brick designs rather than Kre-O bricks, which... yyyeah. Each kit results in a 9-to-10-inch posable robot figure that can be disassembled and reassembled into vehicle mode.

Brick sets (2019) Bumblebee Megatron Optimus Prime Windblade

Windblade brick set

Onebot sets

Similar to the brick sets above, the Onebot sets are heavily LEGO-like building kits that disassemble and reassemble from robot to alt-mode and back, only this time, they're far larger, and based on the "LEGO Technic" style of build that puts more emphasis on beams, pegs and panels. The total number of pieces varies significantly for the sets, with robot mode requiring almost all of them and alt modes about two thirds. Building instructions are available in the mobile and Windows app.

Wave 1 (2020) Bumblebee Megatron Optimus Prime

Wave 2 (2020) Grimlock Starscream

Onebot Bumblebee

Blind-box building dolls

These "blind-box building doll" (拼砌人偶盲盒) kits use the same style of construction as the Onebot sets above, but are much smaller kits resulting in articulated super-deformed robots without rebuildable alternate modes. The main points of articulations are provided by ball joints. Building instructions are spread over several booklets. Additional details can be added using the included stickersheet. While the pieces are compatible with LEGO, it also uses some unique molds (not limited to head and hands) so it cannot be directly recreated using just LEGO pieces. Curiously, this is currently the only Nezha-branded Xiaomi assortment to actually feature the character of Nezha, over a full year into the line's existence.

Wave 1 (2021) Bumblebee Megatron Nezha Optimus Prime Starscream

Blind box Starscream, without stickers applied

Smart Building Block Transformers

All the builds with instructions: jet, truck, scout drone (apparently an Autobot), trap box, The Brick, music puzzle, safe, magic bow, gate, hit hammer game

A Onebot building set, the "Smart Building Block Transformers" (智能积木变形金刚) is centered around a Transformers-branded smart brick, up to two motors and inertial data sensor. Similar to [[wikipedia:{{#if:|:}}LEGO Mindstorms|{{#if:||LEGO Mindstorms}}]], the set provides instructions and code for 9 different builds exploring different capabilities of the system, only one of which can be built at a time. The brick is programmable via app using a Scratch-like drag-and-drop "language" or Python. As with the large Onebot sets, the building instructions are available in the mobile and Windows app.

Smart Building Block Transformers
(Optimus Prime & Starscream)