Super7

Super7 is a toy manufacturer that creates collector-oriented action figures and merchandise of both their own original properties and of popular, typically '80s-nostalgia-driven brands. The properties that they cover include not only Transformers but also G.I. Joe, Star Wars, Disney, Alien, Power Rangers, Spongebob Squarepants, Peanuts, and basically everything else you'd see in the collectibles shelf at GameStop. Originally founded as a magazine covering vintage Japanese and designer toys, many of Super7's lines are clearly influenced by "classic" toylines and formats.

Beginning in 2018, Super7 began covering Transformers across multiple types of merchandise.

Transformers products

Keshi Surprise

The Keshi Surprise series consisted of 1.75" rubber figurines in the style of Japanese keshigomu figures. Transformers fans may already be familiar with this format of toy thanks to the Decoys, but Keshi Surprise's aesthetic leans a bit more "chibi". These blind-packed figures were sold either individually or in cases labeled only by their faction. Each included a foil trading card / sticker. Autobot figures were available in red, yellow, blue, or purple; Decepticons in red, orange, blue, or purple.

Autobots (2018) Bumblebee Grimlock Ironhide

Jazz Optimus Prime Wheeljack

Decepticons (2018) Laserbeak Megatron Shockwave

Shrapnel Soundwave Starscream

The blue colorway of Keshi Surprise Optimus Prime, complete with his included foil sticker.

ReAction

ReAction toys are 3.75-inch "retro" action figures in the same vein as Kenner's Star Wars action figures of the late 1970s/early 1980s, with five points of articulation (swivel shoulders, legs, and neck). They even come on a similar style of cardback.

This series features a vast number of properties from across the media spectrum both nostalgic and new (though, ironically, not Star Wars itself), indie comic-book characters, and even real-life athletes and musicians (and band-associated "characters"). In 2020, Transformers joined the format with figures based on "Generation 1" characters, based heavily on the 80's animation models. Beast Wars characters would join the lineup in 2023 with figures adhering closely to their designs from the Mainframe Entertainment series.

Wave 1 (2020) Bumblebee Jazz Megatron Optimus Prime Soundwave Starscream		Wave 2 (2020) Alpha Trion Astrotrain Grimlock Mirage Rumble Shockwave Shrapnel Skyfire		Wave 3 (2020) Blaster Blitzwing Devastator Dirge Perceptor		Wave 4 (2021) Galvatron Hot Rod Fallen Leader Optimus Prime King Starscream		Bumblebee
Wave 5 (2021) Arcee Grimlock (dino mode) Prowl Reflector		Wave 6 (2023) Cyclonus Quintesson Sharkticon Ultra Magnus Unicron Wreck-Gar		Wave 7 (2023) Blackarachnia Cheetor Dinobot Megatron Optimus Primal		Wave 8 (2024) Arcee (pink & orange) Wrecking Crew Devastator Grimlock (metallic) Nucleon Quest Optimus Prime Rumble (red & black) Ghost of Starscream Ultra Magnus (cab-bot)

Exclusives

Super7 MC-12 Gun Robo P-38 (Megatron in Micro Change black deco) MC-20 Microscope (Perceptor in Micro Change deco) Optimus Prime ("Optimus Santa" deco) Optimus Prime ("Halloween" deco) Soundblaster Stepper Unicron (Prototype)

Target Gold Armor Bumblebee Galvatron G1 Grimlock G2 Megatron ("Golden Lagoon" deco) Chrome Commander Megatron Cyberchrome Megatron Fallen Evolution Megatron Megatron Hyper Steel Optimus Primal Burning Red

Optimus Primal Hyper Steel Optimus Prime ("Golden Lagoon" deco) Cyberchrome Optimus Prime Fallen Leader Optimus Prime (gray) Fallen Leader Optimus Prime (color) Tigatron T-Wrecks Shadow Panther

ComplexCon/NTWRK Def Jam X Soundwave San Diego Comic-Con Grimlock (Metallic) Unicron (Yellow)

Stepper

• Blind Box

Target began carrying blind box cases of 12 figures in 2024. Each wave included two to three of each figure in the assortment but added a rare chase figure of one of twelve to the mix. The first wave included figures identical to their initial single carded releases now in a blind box packaging with one chase figure, the first being a clear pink Megatron. Subsequent waves featured previously-released figures in slightly modified decos (first metallic, than Japanese toy based) with one (wave 2) or two (wave 3) chase variants mixed in at one each per case of 12.

Blind Box Wave 1 (2024) Bumblebee (3/12) Megatron G1 (3/12) Optimus Prime (3/12) Soundwave (2/12) Megatron (chase clear pink) (1/12)

Blind Box Wave 2 (2026) Grimlock (metallic) (2/12) Megatron G1 (metallic) (3/12) Optimus Prime (metallic) (3/12) Soundwave (metallic) (3/12) Megatron (chase clear sparkle red) (1/12)

Blind Box Wave 3 (2026) Grimlock (Diaclone colors) (2/12) Megatron G1 (Japanese toy / Megaplex colors) (2/12) Optimus Prime (toy colors) (3/12) Soundblaster (toy colors) (3/12) Megatron (chase) (1/12) Optimus Prime (chase) (1/12)

• Ark Base (Playset, 2024)

The Ark Base playset is meant to be a fantasy display setting for your ReAction figures. It consists of a sandy desert-like substrate where ReAction figures can stand, and a cardboard backdrop that on one side shows Autobot Headquarters and on the other shows the space battle mural art from the 1984 packaging.

The playset includes a ReAction Optimus Prime with slightly different chest window graphics and a ReAction Megatron seemingly identical to the original version.

The two ReAction figures, plastic bottom, and cardboard picture retailed for $75. *cough*

Super Cyborg

Billed on the packaging as "the X-Ray Action Figure", Super Cyborg is a line of roughly 12" tall action figures loosely inspired by Takara's classic Henshin Cyborg line. Each figure features an elaborately sculpted and fully painted rendition of the mechanical inner workings of the character, which are concealed beneath a removable chestplate. These chestplates also typically feature transparent elements, allowing you to get a peek at some of the inner sculpting without removing the chestplate. Like ReAction, the Super Cyborg figures are rather limited in their articulation, featuring the same five points as their smaller brethren plus an additional two points at the figures' wrists.

Wave 1 (2018) Megatron Optimus Prime		Wave 2 (2020) Soundwave		Wave 3 (2021) Soundblaster		Wave 4 (2021) Bumblebee Bumblebee (Clear)
Wave 5 (2022) Optimus Prime (Shattered Glass Purple)
Exclusives
San Diego Comic-Con Optimus Prime (Clear) (2018) Megatron (Clear) (2019) Good Bye Megatron (2023)		New York Comic Con "Dead" Optimus Prime (2018) Megatron (Purple Grid) (2019) Optimus Prime (Clear Red / Blue) (2023)		Super 7 Soundwave (Clear) (2020)

Transformers ULTIMATES!

ULTIMATES! toys are basically the opposite of ReAction: highly articulated 7-inch-tall action figures, based on numerous licensed nostalgia-toy properties, including He-Man, Teenage Mutant Ninja Turtles, and Thundercats. The standard ULTIMATES! figure has multi-directional joints at the neck, shoulders, wrists, hips and ankles, plus swivels at the biceps, elbows, abs, waist and knees. All figures also have extra sets of hands in different poses, and some even have additional alternate heads, as well as numerous accessories. All figures are produced on a made-to-order basis.

In 2021, Transformers joined the format with figures based on "Generation 1" characters, with styles both cartoon/comic-based and toy-based.

In late 2024, a few of these figures were repackaged and rebranded as Transformers Deluxe, looking the same as their ULTIMATES! versions but losing nearly all of their accessories (and a little of their price tag).

Wave 1 (Spring 2022) Banzai-Tron (w/ Razor-Sharp) Bombshell (w/ Needler) Optimus Prime (w/ Spike Witwicky) Ghost of Starscream		Wave 2 (Summer 2023) Bludgeon Grimlock (w/ Wheelie) Megatron Tracks (w/ Basher)		Wave 3 (Fall 2023) Alligaticon Megatron (G2) Tarn (w/ Nickel) Wreck-Gar		Wave 4 (Early 2024) Starscream Optimus Prime ("Fallen Leader") Soundwave (w/ Laserbeak)		ULTIMATES! Wreck-Gar
Wave 5 (Early 2024) King Starscream Reformatting Megatron		Transformers Deluxe (Winter 2024) Optimus Prime Megatron Soundwave (w/ Laserbeak)

Various delays led to the originally-projected release windows being missed by a significant amount. The first wave was solicited in late January 2021, and shipped in June the following year; it would be another year for wave 2 to hit, while wave 3 took nearly two years between solicitation and release.

Super Shogun

A double-homage, the Super Shogun figures are meant to combine aspects of the 1980s Transformers with 1970s "Shogun Warriors" franchise. As such, the figures are 24" tall and made of hollow vinyl, with wheeled feet and spring-launching fists.

• Optimus Prime (2021)
• "Fallen Leader" Optimus Prime (2022)
• Megatron (2023)

Jigsaw puzzles

The Transformers: The Movie Japanese poster jigsaw puzzle

In addition to action figures, Super7 have also released a line of jigsaw puzzles.

• Transformers puzzle Japanese '86 Movie Poster (2024)

External links

• Official website