HasLab (Hasbro department): Difference between revisions
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'''HasLab'''<ref> The department has also been referred to as '''HasLabs''' by some former employees. As there is currently little officially released information about the department in general, this page is titled after the name it was revealed as during Botcon 2011</ref> (2009-2012) was a Department in [[Hasbro]] headed by [[Rik Alvarez]] mainly responsible for developing Intellectual Properties for the [[Transformers brand|''Transformers'' brand]]. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and [[Production bible|production bibles]] for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. <ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detailing his time at Hasbro]</ref><ref name="brandweek">[http://www.toycollectors.com.au/bc11/bc11hf.html Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011]</ref><ref name="Youtube">[http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former HasLab manager Rik Alvarez]</ref> | '''HasLab'''<ref> The department has also been referred to as '''HasLabs''' by some former employees. As there is currently little officially released information about the department in general, this page is titled after the name it was revealed as during Botcon 2011</ref> (2009-2012) was a Department in [[Hasbro]] headed by [[Rik Alvarez]] mainly responsible for developing Intellectual Properties for the [[Transformers brand|''Transformers'' brand]]. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and [[Production bible|production bibles]] for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. <ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detailing his time at Hasbro]</ref><ref name="brandweek">[http://www.toycollectors.com.au/bc11/bc11hf.html Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011]</ref><ref name="Youtube">[http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former HasLab manager Rik Alvarez]</ref> | ||
==Known | ==Known personnel== | ||
*[[Rik Alvarez]], Creative Manager | *[[Rik Alvarez]], Creative Manager | ||
*[[Aaron Archer]] | *[[Aaron Archer]] | ||
| Line 12: | Line 12: | ||
*[[Matt Mattus]], Creative Director | *[[Matt Mattus]], Creative Director | ||
==Notable | ==Notable properties developed in association with HasLab== | ||
*''[[Transformers: War for Cybertron (games)|Transformers: War for Cybertron]]'' | *''[[Transformers: War for Cybertron (games)|Transformers: War for Cybertron]]'' | ||
*''[[Transformers: Dark of the Moon (film)|Transformers: Dark of the Moon]]'' | *''[[Transformers: Dark of the Moon (film)|Transformers: Dark of the Moon]]'' | ||
Revision as of 09:16, 20 May 2021
| This article is about the department of Hasbro. For the crowdfunding site, see Hasbro Pulse#HasLab. |
HasLab[1] (2009-2012) was a Department in Hasbro headed by Rik Alvarez mainly responsible for developing Intellectual Properties for the Transformers brand. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and production bibles for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. [2][3][4]
Known personnel
- Rik Alvarez, Creative Manager
- Aaron Archer
- Michael Ross, Executive Director, Development
- Andy Schmidt, Director of Intellectual Property Development and Brand Design
- Johnathan Bresman, Managing Editor, Brand Story
- Ken Christiansen, Concept Artist
- Matt Mattus, Creative Director
Notable properties developed in association with HasLab
- Transformers: War for Cybertron
- Transformers: Dark of the Moon
- Unit:E
- Transformers: Prime
- Transformers Online
- Transformers Universe
- Transformers: Age of Extinction
Footnotes
- ↑ The department has also been referred to as HasLabs by some former employees. As there is currently little officially released information about the department in general, this page is titled after the name it was revealed as during Botcon 2011
- ↑ Rik Alvarez's Linkedin page detailing his time at Hasbro
- ↑ Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011
- ↑ Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former HasLab manager Rik Alvarez
