Hasbro Pulse: Difference between revisions
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On [[October 10]], [[2021]], the Hasbro Pulse mobile app launched. <ref>https://www.facebook.com/hasbropulse/posts/4904847176214851</ref> | On [[October 10]], [[2021]], the Hasbro Pulse mobile app launched. <ref>https://www.facebook.com/hasbropulse/posts/4904847176214851</ref> | ||
[[February 4]], [[2022]], as been annouced. | |||
==Hasbro Pulse Unboxed== | ==Hasbro Pulse Unboxed== | ||
Revision as of 22:32, 2 February 2022

Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, and Canada (excluding Quebec). Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.
History
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of IDW Publishing's The Transformers vol. 2 #41.[2]
On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month[3] (Hasbro Toy Shop still remains as a store on eBay).
On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26[4] in lieu of any in-person convention during the COVID-19 pandemic.
On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.[5]
On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.[6]
On August 20, 2021, Hasbro announced Hasbro PulseCon 2021, which happen on October 22 and 23.[7]
On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.
On October 10, 2021, the Hasbro Pulse mobile app launched. [8]
February 4, 2022, as been annouced.
Hasbro Pulse Unboxed
Fan First Friday

Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their Youtube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, such as 2021's Studio Series lineup. Fan First Fridays also rarely share in-universe insight, such as what went down between Earthrise Runamuck and Runabout.
- June 26, 2020's "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020" on Facebook, with Rachel Fleming and Lenny Panzica.
- July 17, 2020's livestream on Facebook, with Rachel Fleming and Mark Maher.
- October 16, 2020's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Rachel Fleming, Evan Brooks, and Amanda Granato.
- November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming and Sam Smith.
- May 21, 2021's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Ben MacCrae and Evan Brooks.
- August 13, 2021's "Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks, Ben MacCrae, and Isabella Weiss.
- August 27, 2021's "Hasbro Pulse | Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks and Ben MacCrae.
List of exclusive toys
HasLab

HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. HasLab is not exclusive to Transformers and includes several other brands licensed by Hasbro and Hasbro Gaming. The War for Cybertron Trilogy Unicron was the very first Transformers product available through HasLab and is so far the largest official Transformers toy ever made, even surpassing the other toys that once held that title by several inches.
Due to Hasbro Pulse only being available to those living in the United States, Canada and the United Kingdom, Hasbro opens up availablity to the wider world through online retailers, such as BigBadToyStore, and includes those sales as contributions to the total crowdfund.
Transformers HasLab products
- Victory Victory Saber
(Autobot Star Saber and Victory Leo
with Holi and Fire)
Non-Transformers HasLab products
- Star Wars: The Vintage Collection Jabba's Sail Barge (The Khetanna)
- Star Wars The Vintage Collection Razor Crest
- Star Wars: The Black Series Rancor (failed project)
- A life-sized Sesame Street Cookie Monster (failed project)
- An updated version of the HeroQuest board game from 1989
- Marvel Legends Galactus
- X-Men Legends Marvel's Sentinel
Hasbro exclusives
Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgement was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.
| War for Cybertron Trilogy | Prime 10 Year Anniversary
|
Collaborative | ![]() |
TakaraTomy exclusives
Some TakaraTomy exclusives were later made available on Hasbro Pulse.
Partner exclusives
In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities. For unknown reasons, Robot Enhanced Design Cheetor and Arcee were given a $3.12 USD upcharge to their original MSRP. Each entry in their respective toyline is ordered from oldest to most recently added.
R.E.D. [Robot Enhanced Design]
|
Earthrise | War for Cybertron Trilogy
|
Vintage Beast Wars |
References
- ↑ Hasbro Pulse Goes Live – All Your Hasbro Inside Info
- ↑ Hasbro Pulse Welcome Packages Arriving Now
- ↑ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More
- ↑ [1]
- ↑ Hasbro Pulse UK Creative Launch on Facebook
- ↑ [2]
- ↑ [3]
- ↑ https://www.facebook.com/hasbropulse/posts/4904847176214851
- ↑ Kraken and Abominus were given ID numbers blatantly out of order with their reveal date—why this happened is entirely unknown.
- ↑ The TakaraTomy ID number is MP-55 but for whatever reason, Hasbro Pulse went with MP-51+ for their listing.





