Jerry Jivoin: Difference between revisions
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'''Jerry Jivoin''' was [[Hasbro]]'s global brand marketing director for ''[[Transformers brand|Transformers]]''. He has worked at Hasbro since May 1995. He was the marketing director on Hasbro's ''[[Marvel Comics|Marvel]]'' range for five years, switching back to ''Transformers'' prior to [[Toy Fair 2011]]. He departed the ''Transformers'' division again in [[2016]] for a stint with Hasbro's Italian branch, and as of [[2019]] he is acting as the Vice President of Marketing for Hasbro's Pre-K division.<ref>[https://www.linkedin.com/in/jerry-jivoin-43b1495/ Jerry Jivoin at LinkedIn]</ref> | '''Jerry Jivoin''' was [[Hasbro]]'s global brand marketing director for ''[[Transformers brand|Transformers]]''. He has worked at Hasbro since May 1995. He was the marketing director on Hasbro's ''[[Marvel Comics|Marvel]]'' range for five years, switching back to ''Transformers'' prior to [[Toy Fair 2011]]. He departed the ''Transformers'' division again in [[2016]] for a stint with Hasbro's Italian branch, and as of [[2019]] he is acting as the Vice President of Marketing for Hasbro's Pre-K division.<ref>[https://www.linkedin.com/in/jerry-jivoin-43b1495/ Jerry Jivoin at LinkedIn]</ref> | ||
== | ==Known marketing projects== | ||
===''Age of Extinction'' "Showdown Collection" [[Walmart]]-exclusive subline=== | ===''Age of Extinction'' "Showdown Collection" [[Walmart]]-exclusive subline=== | ||
===="Showdown Packs"==== | ===="Showdown Packs"==== | ||
| Line 18: | Line 18: | ||
====Construct-Bots==== | ====Construct-Bots==== | ||
*[[Bumblebee (Movie)/toys#Construct-Bots|Bumblebee]] vs. [[Stinger (AOE)#Construct-Bots|Decepticon Stinger]] with [[Strafe (AOE)#Construct-Bots|Strafe]] | *[[Bumblebee (Movie)/toys#Construct-Bots|Bumblebee]] vs. [[Stinger (AOE)#Construct-Bots|Decepticon Stinger]] with [[Strafe (AOE)#Construct-Bots|Strafe]] | ||
==Convention appearances== | ==Convention appearances== | ||
*[[OTFCC 2003]] | *[[OTFCC 2003]] | ||
Revision as of 01:43, 2 September 2022
| The name or term "Jerry" refers to more than one character or idea. For a list of other meanings, see Jerry (disambiguation). |
Jerry Jivoin was Hasbro's global brand marketing director for Transformers. He has worked at Hasbro since May 1995. He was the marketing director on Hasbro's Marvel range for five years, switching back to Transformers prior to Toy Fair 2011. He departed the Transformers division again in 2016 for a stint with Hasbro's Italian branch, and as of 2019 he is acting as the Vice President of Marketing for Hasbro's Pre-K division.[1]
Known marketing projects
Age of Extinction "Showdown Collection" Walmart-exclusive subline
"Showdown Packs"
- Bumblebee vs. Decepticon Stinger with Strafe
- Bumblebee & Dinobot Strafe
- Decepticon Stinger & Dinobot Slug
Legion assortment
- Bumblebee
- Grimlock
- Optimus Prime
- Decepticon Stinger
- Hound (cancelled)
- Lockdown (cancelled)
Construct-Bots
- Bumblebee vs. Decepticon Stinger with Strafe
Convention appearances
- OTFCC 2003
- Toy Fair 2011
- BotCon 2011
- Toy Fair 2012
- Cybertron Con 2012
- Toy Fair 2013
- Toy Fair 2014
- Toy Fair 2015
Notes
- The 2003 G.I. Joe figure Switch Gears was given the identity of Jerome T. Jivoin, presumably in his honor.[2]
- When Jerry Jivoin was unable to attend BotCon 2005, a 12-inch G.I. Joe toy dubbed "Lil' Jerry" stood in for him.
- Jivoin appears in an inset on the cover of Hasbro Transformers Collectors' Club issue 46, holding up San Diego Comic-Con Bruticus.
- Jerry and Ramon's "Showdown Collection" subline went through some noticeable changes from their initial presentation to market, evidently dropping the unifying branding and picking up several more combo packs.
References
- ↑ Jerry Jivoin at LinkedIn
- ↑ Switch Gears filecard on YoJoe.com.
