Ben MacCrae

The name or term "Ben" refers to more than one character or idea. For a list of other meanings, see Ben (disambiguation).

Ben "Bmac" MacCrae is an Associate Brand Manager of Global Brand Development & Marketing on the Transformers brand at Hasbro. He is in charge of exclusives for the Generations franchise. He previously worked at a contractor running Magic: The Gathering events before later taking an internship on the franchise team for Transformers. He was then eventually brought onto the product team during then-Associate Brand Manager Rachel Fleming's maternity leave.

Known marketing projects

• Generations Selects
• Studio Series
• Legacy
• Shattered Glass Collection
• Transformers R.E.D.

HasLab

• Victory Saber
• Decepticon Deathsaurus

Transformers Collaborative

• Tyrannocon Rex / JP93
• Megatron H.I.S.S. Tank and Baroness
• Bumblebee A.W.E. Striker and Sgt. Stalker
• Code Red (initial concept, finished by another marketer)

Holiday

• Holiday Optimus Prime

Other known projects

Robosen Collector's Edition

• Optimus Prime Auto Converting Robot (Cataloguing the voice lines recorded by Peter Cullen.)

Convention appearances

• Hasbro Pulse Fan Fest 2021
• Hasbro Pulse Con 2021
• San Diego Comic-Con 2022
• Hasbro Pulse Con 2022
• MCM Comic-Con London 2022
• San Diego Comic-Con 2023
• Hasbro Pulse Con 2023

Hasbro Pulse livestream appearances

• May 21, 2021's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Evan Brooks.
• August 13, 2021's "Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks and Isabella Weiss.
• August 27, 2021's "Hasbro Pulse | Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks.
• February 4, 2022's "Fan First Friday | Transformers Livestream" on YouTube, with Isabella Weiss, Sam Smith, Mark Maher, and Evan Brooks.
• June 23, 2022's "Hasbro Pulse | Transformers Fanstream" with Isabella Weiss and Mark Maher.
• August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Delaney Norris, Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
• October 27, 2022's 1027 Hasbro Pulse Premium Event on YouTube, with Thew Adams.
• November 29, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Evan Brooks.
• January 31, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Delaney Norris, Evan Brooks, and Mark Maher.
• February 6, 2023's Hasbro's Transformers Team Roundtable Q&A February 2023 - Origin Jazz Revealed! recorded on the Seibertron.com YouTube channel, with Delaney Norris, Sam Smith, Evan Brooks, and Mark Maher
• April 4, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Evan Brooks, Mark Maher, Sam Smith and Shogo Hasui.
• May 16, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Evan Brooks and Sixo.
• June 20, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Mark Maher, Evan Brooks, and Rich Pellegrino.
• October 27, 2023's 1027 Hasbro Pulse Premium Event on YouTube, with Mark Maher.

Trivia

• MacCrae was a G.I. Joe playtester as a child. He still owns multiple prototype toys from this time in his life, some of which were never actually released.
• BMac's favorite character is Seaspray. He fights for him at every meeting to plan out the year's assortment and swears he'll do so until the day he leaves the brand.

External links

• Ben MacCrae on LinkedIn
• Ben MacCrae on Instagram

Interviews

• November 7, 2022 Interview along with Evan Brooks on the "Mr. Alan SuperShow" YouTube channel
• February 8, 2023 Interview along with Delaney Norris, Mark Maher, and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel
• May 22, 2023 Interview on the "Adventures in Collecting" podcast, on YouTube
• June 26, 2023 Interview along with Delaney Norris on the "Toys are Russ" YouTube channel