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Deep within '''[[Sky-Byte (RID)|Sky-Byte]]''' beats the [[spark]] of a poet, a scholar, a brilliant and cultured military general who can command armies capable of conquering worlds. But without aptitude and patience, that means jack squat, and Sky-Byte lacks both. Still, he soldiers on, for he is driven...by a desperate need for approval. He ''needs'' the blessings of his commander, [[Megatron (RID)|Megatron]], quite possibly more than he needs [[energon]]. And Megatron, being Megatron, doesn't dole out praise much, so Sky-Byte tries harder and harder, getting more and more desperate.
'''[[Estrela]]''' is a popular [[Brazil|Brazilian]] toy manufacturer, being first founded in São Paulo in 1937 and remaining active until today.


This drive is the root of all his problems. He's actually quite intelligent and physically powerful, but he pushes himself to extremes to impress his leader. When he's in control of a situation, he's a deadly, effective foe. But as soon as the situation begins to slip even the smallest bit, he starts to panic and usually ends up doing something to mess things up and lose the upper hand, which makes him panic ''more'', so he overreacts, and gets in ''more'' trouble, etc., etc., etc. It doesn't help that while he's ruthless towards [[Autobot]]s, [[human]]s seem quite safe from his ire. Maybe he sees a little something of himself in these underdogs. After all, they developed his new favorite form of expression, the haiku. And they ''do'' seem rather impressed by him...
They are best known internationally for [[Generation 1 toylines in Latin America|holding the license to produce and market]] multiple [[Hasbro]] toylines during the 1980s like [[G.I. Joe]] (under the localized name of ''Comandos em Ação'', i.e., "Commandos in Action"), [[My Little Pony]] (under the localized name of ''Meu Querido Pônei'', i.e., "My Dear Pony") and, of course, [[The Transformers (toyline)|''The Transformers'']] (under the localized name of, uh, "Transformers"). Although much of the ''Transformers'' mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds - and even some entirely unique ones! - that remained exclusive to the Brazilian market.


Sky-Byte is in charge of the Predacon lackeys [[Dark Scream]], [[Gas Skunk]], and [[Slapper (RID)|Slapper]], not that they give him any modicum of respect. In fact, they're more likely to try and shuffle the blame for their failures onto the shark, a gambit that's actually moderately successful, since Sky-Byte is so very ''good'' at making things worse for himself. He has a hate-hate relationship with the new [[Decepticon]]s, especially [[Scourge (RID)|Scourge]], whom he sees (rightly) as being a huge threat to his position as Megatron's second-in-command.
Estrela also distributed most ''Transformers'' toylines in the country up until ''[[Transformers: Cybertron (toyline)|Cybertron]]'', being later replaced by Hasbro's own Brazilian subsidiary starting from 2007. The fallout was a long and complicated legal dispute between the two companies regarding royalties for the Hasbro-derived toylines that Estrela was still manufacturing domestically, lasting all the way up until its settlement in 2021.


'''[[Sky-Byte (RID)|Continued...]]'''
'''[[Estrela|Continued...]]'''


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Revision as of 02:43, 1 May 2025


Estrela is a popular Brazilian toy manufacturer, being first founded in São Paulo in 1937 and remaining active until today.

They are best known internationally for holding the license to produce and market multiple Hasbro toylines during the 1980s like G.I. Joe (under the localized name of Comandos em Ação, i.e., "Commandos in Action"), My Little Pony (under the localized name of Meu Querido Pônei, i.e., "My Dear Pony") and, of course, The Transformers (under the localized name of, uh, "Transformers"). Although much of the Transformers mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds - and even some entirely unique ones! - that remained exclusive to the Brazilian market.

Estrela also distributed most Transformers toylines in the country up until Cybertron, being later replaced by Hasbro's own Brazilian subsidiary starting from 2007. The fallout was a long and complicated legal dispute between the two companies regarding royalties for the Hasbro-derived toylines that Estrela was still manufacturing domestically, lasting all the way up until its settlement in 2021.

Continued...


Future Featured Articles can be nominated here: Transformers Wiki:Featured Article Nominations.