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Since roughly [[2012]], LEGO has surpassed both [[Hasbro]] and {{w|Mattel}} as the most successful toy company in the world. LEGO produces building sets themed around both their own original brandings—perhaps most famously ''BIONICLE'', ''Ninjago'' and ''The LEGO Movie'' —and licensed properties including ''[[Star Wars (franchise)|Star Wars]]'', ''Harry Potter'', ''Indiana Jones'', numerous [[Marvel Comics|Marvel]] and DC Comics properties, and ''Minecraft''. | Since roughly [[2012]], LEGO has surpassed both [[Hasbro]] and {{w|Mattel}} as the most successful toy company in the world. LEGO produces building sets themed around both their own original brandings—perhaps most famously ''BIONICLE'', ''Ninjago'' and ''The LEGO Movie'' —and licensed properties including ''[[Star Wars (franchise)|Star Wars]]'', ''Harry Potter'', ''Indiana Jones'', numerous [[Marvel Comics|Marvel]] and DC Comics properties, and ''Minecraft''. | ||
In [[2022]], LEGO announced their first officially licensed LEGO ''Transformers'' collaboration.<ref>[https://twitter.com/LEGO_Group/status/1524343600406056961 "Begin the epic build." on Twitter]</ref> | In [[2022]], LEGO announced their first officially licensed LEGO ''Transformers'' collaboration, [[Optimus Prime (G1)/toys#LEGO|10302 Optimus Prime]].<ref>[https://twitter.com/LEGO_Group/status/1524343600406056961 "Begin the epic build." on Twitter]</ref> | ||
==Footnotes== | ==Footnotes== | ||
Revision as of 14:27, 12 May 2022
LEGO or The Lego Group is a Danish toy company, famous worldwide for their wildly successful line of plastic construction bricks, which... ahem... "inspired" Hasbro's Built to Rule! and Kre-O toy brick lines. Despite being most famous for their trademark interlocking bricks, LEGO actually started off producing wooden toys in 1932, before starting their now-famous brick system in 1949.
Since roughly 2012, LEGO has surpassed both Hasbro and Mattel as the most successful toy company in the world. LEGO produces building sets themed around both their own original brandings—perhaps most famously BIONICLE, Ninjago and The LEGO Movie —and licensed properties including Star Wars, Harry Potter, Indiana Jones, numerous Marvel and DC Comics properties, and Minecraft.
In 2022, LEGO announced their first officially licensed LEGO Transformers collaboration, 10302 Optimus Prime.[1]
