Sam Smith

He learned Thrust can be green.

Sam Smith is the current Hasbro Design Manager on the Studio Series, Masterpiece, and mainline Generations (the War for Cybertron Trilogy, Legacy, etc) toylines. Whether by choice or as a practical consequence of the sheer breadth of modern Generations product, he seemingly utilizes a more horizontal command structure than past department heads, taking point on the primary live-action film series component of the Studio Series line and largely leaving the more traditional Generation 1 flavored fare to Associate Designer Evan Brooks and current overall Generations design lead Mark Maher. Smith's status as the resident gearhead of the design team may or may not constitute an ulterior motive for this particular division of labor. He used to work on Star Wars.

Known design projects

Dark of the Moon

The Toys"R"Us exclusive Scan Series

• Bumblebee
• Ironhide
• Autobot Ratchet
• Sideswipe

Generations

Studio Series

Deluxe Class

• Dark of the Moon Dino
• Dark of the Moon Jolt
• Revenge of the Fallen Sidewipe
• Revenge of the Fallen Sideways
• Dark of the Moon Bumblebee
• The Last Knight Hot Rod
• The Last Knight Crosshairs

Voyager Class

• Age of Extinction Galvatron

Leader Class

• Revenge of the Fallen Grindor

Bumblebee

Core Class

• Shockwave
• Ravage

Deluxe Class

• Ratchet
• Brawn
• Wheeljack
• Arcee
• Ironhide
• B-127

Voyager Class

• Starscream
• Thrust
• Soundwave
• Thundercracker

Legacy

• Titan Class "Cybertron Universe" Metroplex
• Leader Class Transmetal II Megatron

Wreck 'N Rule Collection

• Voyager Class Autobot Springer

Speedia 500 Collection

• Voyager Class Road Hauler
• Leader Class Robots in Disguise 2000 Universe Scourge

Buzzworthy Bumblebee

• Voyager Class N.E.S.T. Bonecrusher
• Voyager Class N.E.S.T. Ratchet

Masterpiece Movie Series

• Blackout

Hasbro Pulse livestream appearances

• November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming.
• February 4, 2022's "Fan First Friday | Transformers Livestream" on YouTube, with Ben MacCrae, Isabella Weiss, Mark Maher, and Evan Brooks.
• August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Evan Brooks, Isabella Weiss, and Mark Maher.

External links

• Sam Smith on Instagram
• Sam Smith on LinkedIn