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'''[[Estrela]]''' is a popular [[Brazil|Brazilian]] toy manufacturer, being first founded in São Paulo in 1937 and remaining active | '''[[Estrela]]''' is a popular [[Brazil|Brazilian]] toy manufacturer, being first founded in São Paulo in 1937 and remaining active to this day. | ||
They are best known internationally for [[Generation 1 toylines in Latin America|holding the license to produce and market]] multiple [[Hasbro]] toylines during the 1980s like [[G.I. Joe]] (under the localized name of ''Comandos em Ação'', i.e., "Commandos in Action"), [[My Little Pony]] (under the localized name of ''Meu Querido Pônei'', i.e., "My Dear Pony") and, of course, [[The Transformers (toyline)|''The Transformers'']] (under the localized name of, uh, "Transformers"). Although much of the ''Transformers'' mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds — and even some entirely unique ones! — that remained exclusive to the Brazilian market. | They are best known internationally for [[Generation 1 toylines in Latin America|holding the license to produce and market]] multiple [[Hasbro]] toylines during the 1980s like [[G.I. Joe]] (under the localized name of ''Comandos em Ação'', i.e., "Commandos in Action"), [[My Little Pony]] (under the localized name of ''Meu Querido Pônei'', i.e., "My Dear Pony") and, of course, [[The Transformers (toyline)|''The Transformers'']] (under the localized name of, uh, "Transformers"). Although much of the ''Transformers'' mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds — and even some entirely unique ones! — that remained exclusive to the Brazilian market. | ||
Revision as of 00:07, 21 May 2025
Estrela is a popular Brazilian toy manufacturer, being first founded in São Paulo in 1937 and remaining active to this day.
They are best known internationally for holding the license to produce and market multiple Hasbro toylines during the 1980s like G.I. Joe (under the localized name of Comandos em Ação, i.e., "Commandos in Action"), My Little Pony (under the localized name of Meu Querido Pônei, i.e., "My Dear Pony") and, of course, The Transformers (under the localized name of, uh, "Transformers"). Although much of the Transformers mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds — and even some entirely unique ones! — that remained exclusive to the Brazilian market.
Estrela also distributed most Transformers toylines in the country up until Cybertron, being later replaced by Hasbro's own Brazilian subsidiary starting from 2007. The fallout was a long and complicated legal dispute between the two companies regarding royalties for the Hasbro-derived toylines that Estrela was still manufacturing domestically, lasting all the way up until its settlement in 2021.
Future Featured Articles can be nominated here: Transformers Wiki:Featured Article Nominations.
