Optimus Prime (Movie)/merchandise

• Main
• Games
• Toys
• Merchandise

Optimus Prime starred in a film series that made billions of dollars. Woohoo!

Lunchables

• Optimus Prime (Lunchables, 2007)

A simple, fold-out pseudo-figure representing Optimus Prime, that can shift between a flat, red platform with the Autobot insignia molded in, along with the word "Transformers". To become a representation of the character's robot mode, the platform folds open, and two "arms" are subsequently folded down from the top section. The inside of the structure are decorated with stickers with artwork of Optimus Prime's robot mode, along with his name overlayed across his feet.

A similar mold was used to creature the Lunchables figure for Blackout, though with the Decepticon Insignia replacing the Autobot one. The same mold was used for Ironhide and Bumblebee, though in different colored plastics.

• More information on Lunchables Optimus Prime at TFU.info

Robot Fighters Game

• Optimus Prime vs. Megatron (2007)

Optimus comes packaged along with Megatron in a toy set that allows both figures to be strapped to their respective bases, and subsequently be controlled by two players, making them punch and kick one another via knobs that can be twisted and turned to make the characters perform different moves. Optimus's body is slightly simplified and features articulation at the shoulders and hip joints. A sort of update on the classic "Rock'em Sock'em Robots" game. The figures can also be separated from the base for fun on the go!

Transformers 3D Battle-Card Game

• Optimus Prime (3D Battle-Card, 2007)
  • Card number: 9

Optimus Prime is a 54-point "Rare" piece in the 3D Battle-Card Game. Constructed of punch-out pieces from randomly packed plastic cards (two full robots per pack), he can be assembled into his truck mode or into a long-legged robot mode.

Prime's card construction is the only one in the game that wasn't reused for another character.

Attacktix

• Transformers Tournament Set (2007)

An Attacktix tournament set featuring unique playing pieces of Bumblebee, Optimus Prime, Megatron and Bonecrusher was at one point scheduled for release. Along with a vast amount of other Attacktix product, it ended being canceled.

Game over. This Attacktix item has been canceled, with no current plans for release.

Transformers (2007)

• Transformers Gummy Candy (2006)

Made by the Frankford Candy & Chocolate Company at the behest of Hasbro's Cap Candy Company unit, this large Optimus Prime-shaped gummy candy was available throughout 2006 to 2007. Also available was an Megatron and Bumblebee-shaped gummy candies.

Hardly anyone was wearing these damn things at BotCon 2007.

• Optimus Prime Voice Changer (2007)

A highly CG-accurate sculpt of Optimus Prime's head with a built in voice-changer. It also has several sound effects and quotes from the movie. The voice-changer has three settings, giving more accurate alteration of the user's voice (though this is still debatable; most voice changing technology is pretty crummy, at least in toys). Much like the Ultimate Bumblebee figure, this toy will hate your wallet too. While it only costs 30 bucks, if it's anything like another Hasbro voice changer, it will suck batteries up like they were some kind of square candy holder.

There are two versions of the voice changer helmet with two different pre-recorded voices. An earlier release features the voice of Ron Hayden, while the later release features the voice of Peter Cullen. The latter version has modified packaging under the 'Try Me!' blurb, stating it has 'Real Movie Voice!', though the updated version has also appeared in the original packaging without the 'Real Movie Voice!' notice.

• 2 in 1 Beamer (2007)
  • Accessories:

This highly accurate head bust of Optimus transforms into a hand-held flashlight by pulling a handle out from under the base, and activating the LED lights at the back of the figure by switching it to "night light" or "beamer" mode and pushing a button at the front of the base. When the handle is slid back up into the figure (so that it may rest normally on its base), it becomes a timed night light. In his standard display or "on" mode, pushing the same button will cause Prime's eyes to light up for a few seconds. He features three different, incomprehensible sound effects that vaguely resemble the electronic squawks and tones that represent Cybertronian in the film series. One of these plays every time the button is pushed.

Nor carrying these!

• Optimus Prime Battle Rig Blaster (2007)
  • Accessories:

The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.

Pew, Pew!

• Optimus Prime Blaster (2007)
  • Accessories:

An extensive redeco of the Energon role-play Energon Blaster, this toy "transforms" basically by extending. It fires suction-cup-tipped Nerf darts and is a Wal*mart exclusive.

Behold, the Autobot Game Boy of Leadership!

• Transformers Electronic Hand Held Game (2007)

This LCD game features 10 levels and a design based on Optimus Prime.

• Optimus Prime Globe (2007)

I'm dreaming of an Autobot Christmas...

A snow globe containing an Optimus Prime figurine based upon one of lower-detail licensing/promotional renders of Optimus Prime, complete with funky munky pose.

Cyber Stompin' Robots

Rescue Heroes!

• Optimus Prime (Cyber Stompin' Robot, 2007)

Cyber Stompin' Optimus Prime is a non-convertible action figure made for younger children. He has light-up eyes, sounds, a launching fist feature and a "targeting scope" in his back. The scope worked similarly to a View Master, and when you look through the scope, you see an image of Megatron.

• More information on Cyber Stompin' Optimus Prime at TFU.info

Robot Replicas

Sword attachment arm sadly not included.

• Optimus Prime (Robot Replica, 2007)
  • Accessories: Ion blaster arm

As part of the Robot Replicas line, this version of Optimus is a non-transforming action figure that utilizes Revoltech-style jointing. The sculpt hews much closer to the movie CGI model than is possible with the full transforming toys, plus the universal jointing of the line allows for his forearm to be replaced with his hand-cannon... or bits from other Robot Replicas.

• More information on Robot Replica Optimus Prime at TFU.info

• Megatron vs. Optimus Prime (Multi-pack, 2007)

This Walmart-exclusive two-pack includes "battle-damaged" redecos of Robot Replicas Optimus Prime and Megatron.

Radio Shack

ZipZaps® Micro RC

In Soviet Russia, Prime controls YOU!

• Optimus Prime (2007)
  • Model Number: 6000182

Optimus Prime is one of the first Transformers characters licensed by RadioShack for their ZipZaps line of pocket-size radio control cars. As a ZipZap, Optimus can be customized, trimmed, and tuned with any other accessories available for the brand. He has working headlights and requires four "AAA" batteries for the charger.

Micro IR Transformers Cars

That gun doesn't look very safe...

• Optimus Prime (2007)

Made under license by RadioShack. The three-function infrared remote, in Optimus Prime's signature colors, gives you control of the truck with forward and reverse turn movement. More than just a truck styled after the Movie character, it also transforms to robot mode. The top of the gun-shaped IR remote serves as a display stand, though the gun itself can't stand freely. The tip of the gun can also unscrews to reveal a hidden ball-point pen.

Curiously, his robot mode torso is based on his Generation One counterpart.

• More information on Micro IR Optimus Prime at TFU.info

Bakery Crafts

Balancing is not his strong suit.

• Optimus Prime (Cake topper, 2007)

Yes, a cake topper. From Bakery Crafts (yes, that's their name), this toy was only available by purchasing a Transformers-brand cake (or set of 24 cupcakes) with delicious blue-and-red flame-pattern frosting. The toy transforms from semi cab to robot. He falls over a lot.

Battling Robots Bubble Bath

Bathtime fun is the right of all sentient beings.

• Optimus Prime (2007)

Optimus Prime's torso attaches to the bottle of bubble bath. His elbows bend, and his arms have a punching gimmick, to allow him to battle evil even in the shower. Pushing a lever on either side makes the respective fist punch forward. He's removable, though not as easily held without the bottle below his waist.

XKites

A Jetpower prime prototype. They cut this model due to the lack of any legs.

• SkyDelta 52 Transformers Kite (2007)

XKites made several poly delta kites with stock images of Transformers characters printed on them. This model had a 52" wingspan and a fibreglass airframe, and featured an image of Optimus Prime.

Basic Fun

• Articulated keychain (2007)

Produced by Basic Fun, this keychain is a likeness of Optimus Prime's robot mode with articulated arms, legs, head, waist, and a keyring sticking out of his ass.

• Slide puzzle keychain (2007)

Produced by Basic Fun, this keychain is a likeness of Optimus Prime's robot mode attached to a sliding puzzle frame. The puzzle itself is the Autobot symbol.

• Talking keychain (2007)

Produced by Basic Fun, this keychain features several clips of Prime's voice.

• Projector carabiner (2007)

Yet another Basic Fun joint, this is a carabiner that shines a Bat-Signal like image of Optimus Prime onto a flat surface. Neat.

Transformers Movie Danglers

• Optimus Prime (2007)

Released by Tomy Yujin in November 2007 as part of the Danglers Collection, this toy is a weird plastic super-deformed version of Optimus Prime that pops out his vehicle mode when you squeeze him. This little figurine has a little strap on it so that it can be put on cell phones or portable gaming devices.

Transformers Movie Screen Cleaners

• Optimus Prime (2008)

Released by Tomy Yujin on January 2008, this dangler is a faction logo-shaped screen cleaner for your cell phone, with a stock image of Optimus Prime printed on the other side.

Unleashed

Optimus Prime's flames: They're more than just a paint job.

• Optimus Prime (2008)

• More information on Unleashed Optimus Prime at TFU.info

Health Science Labs

Yet another frozen Transformer.

• Bye-Bye Boo-Boo (2009???)

Bye-Bye Boo-Boo is a therapeutic icey thingy. It helps make your boo-boo's all better so you feel all better! The outside looks like Optimus Prime and feels really soft. It has a squishy thing you can pull out too. But remember, you gotta put it the freezer for two WHOLE hours before you can use it.

The art of Optimus is from the Transformers Animated-style renditions of the live-action movie Optimus Prime and Bumblebee created for Hasbro licensing.

Burger King

Butt-Scratch Prime! Hey, at least he isn't taking anyones faces...

• Optimus Prime (2007)

The BK tie-in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat and primarily blue, with outbursts of chalk-gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.

The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd, crouching position with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them. He looks like he's scratching his butt.

• More information on Burger King Optimus Prime at TFU.info

"No need for you to give me your face—I have a spare."

• Ultimate Prime (2009)

This small statuette of Optimus comes with a Blackbird plane representing Jetfire's alternate mode. The plane splits in two, and the two parts can be clipped onto Optimus to replicate the climax to Revenge of the Fallen. The front section of the plane has a black Optimus face which sits in front of Optimus's own face.

• More information on Ultimate Prime at TFU.info

Titanium Series

"Groovy!"

• Optimus Prime (3" Robot Masters, 2007)
  • Accessories: Movie-style Autobot sigil display stand.

Partially constructed of die-cast metal, this small three inch figurine of Optimus Prime has a CGI-accurate sculpt compared to the larger toys, owing to the fact it does not need to transform at all. He is sculpted with his Ion Blaster in his right fist, and is articulated at the neck, shoulders and waist. He comes with a small movie-style Autobot sigil display stand.

• Ultimate Optimus Prime 3-Pack (3" Robot Masters multi-pack, 2007)

This Target-exclusive set contains the normal 3" Titanium Series Optimus Prime figurine (see above), a Protoform Optimus Prime figurine, and Optimus Prime in his Earth-mode truck form, making this the first time a character has appeared in their alternate mode as part of the Robot Masters sub-series.

Revenge of the Fallen

Mega Power Bots

• Jetpower Optimus Prime (Mega Power Bot, 2009)

Mega Power Bots Jetpower Optimus Prime represents the Autobot leader in his combined form with Jetfire. Designed for younger children, he is a large, bulky, non-transforming figure with limited articulation. Pressing the Autobot insignias on his chest and arm plays various sound effects and cause blue lights to flash in his head and gun.

As a Mega Power Bot, Optimus features what his package claims to be a transformation: his wings can flip up to become his "flight mode".

Robot Replicas

Finally, he's got the sword! Now where's the other one?

• Optimus Prime (Robot Replica, 2009)

Released as part of the first wave of the Revenge of the Fallen Robot Replicas line, this Optimus Prime is an entirely new sculpt based on his appearances in the films. He does not come with any accessories, and his Energon sword was permanently molded on his right arm.

• More information on Revenge of the Fallen Robot Replica Optimus Prime at TFU.info

• Optimus Prime Voice Changer (2009)

Trick or treat, smell my feet, GIVE ME YOUR FACE!

• Optimus Prime Halloween costume (2009)

• Optimus Prime Statuette (2010)
  • Accessories: One set of open hands (left & right), one set of closed fists (left & right), two Energon Swords (left & right)

Released by PopBox Collectibles, this rather expensive, 12-inch tall polystone statue of Optimus Prime features over 100 individual parts, is hand-painted with water-slide decals of his flame patterns, and features two sets of hands and Energon Swords. The statue comes packaged with a certificate of authenticity, for those people who want proof that some factory in China produced this expensive piece of mass-market merchandising.

His head is hilariously over-sized... for a Transformer. If he were human, it would be fine.

Missile Mania Board Game

• Optimus Prime

Optimus is one of eight characters featured in the Missile Mania board game, represented by a small standee adorned with artwork of the character.

RPMs - Robot Powered Machines

Mini-Vehicles

• Optimus Prime (2009)
  • Series: Commander Series
  • Number: 01 of 04

Optimus Prime's first toy in the Robot Powered Machines subline is a "Mini-Vehicle"—a small, non-transforming version of his vehicle mode. A sculpted image of Prime's robot mode can be seen on the truck's underside. He features through-axle construction similar to the Generation 2 Go-Bots, letting him zip along smooth surfaces (and compatible racetrack sets) at high speed.

• Optimus Prime Vs. Bonecrusher (2009)
  • Series: Battle Series
  • Number: 03 of 08

Mini-Vehicle Optimus Prime was also available in a two-pack with Bonecrusher. The toy is identical to its "Commander Series" release.

In Europe, the names on the package are "Mudflap Vs. Skids" for some reason. Oooh boy.

• Optimus Prime Vs. Desert Long Haul (2010)
  • Series: Battle Series 2
  • Number: 04 of 06

Mini-Vehicle Optimus Prime was redecoed in colors similar to "Defender Optimus Prime" as part of a two-pack with Desert Long Haul.

This two-pack was either not shipped to stores in the United States at all or saw extremely limited distribution. It was mainly available in foreign markets, such as Europe.

• Optimus Prime (2010)
  • Series: N.E.S.T. Global Alliance
  • Number: 02 of 04

N.E.S.T. Optimus Prime is a redeco of the RPM mold. His red and blue colors are darker and the flames to the side are replaced with stripes with NEST insignias on it. His underside robot mode relief is painted silver, with bits of blue here and there.

His stock photography shows his robot mode being painted in his standard colors, while his vehicle has some additional details not present in the final toy: The tops of his toolboxes are painted in silver, his cab roof is painted red and has blue flames, and some additional flames are present on the rear wheel covers. The stripes are also shown to slope down more. His headlights also seem to be painted, although that may just be the shiny prototype airbrushing.

This toy was either not shipped to stores in the United States at all or saw extremely limited distribution. It was mainly available in foreign markets, such as Asia.

Radio Control

• Optimus Prime (2009)
  • Series: Radio Control

Radio Control Optimus Prime is a non-transforming remote-control car with a controller shaped like his robot mode. Batteries (of Hasbro's own Powrfuel brand) were included for the controller, but not for the car.

Robo-Q Transformers

• Optimus Prime (2009)

This tiny radio-controlled Robo-Q Optimus Prime figure can be charged by directly plugging him into the back of the controller unit, and on a full charge he can waddle around a flat surface. The figure features lights while the controller has sounds.

Transformers Wacky Wobblers

• Optimus Prime (2009)

This Optimus Prime bobblehead is part of the popular Wacky Wobblers line produced by Funko. Naturally, has a big ol' wobbly head but not much else.

Transformers Backpacks

• Optimus Prime (2009)

Made by F*A*B Starpoint, these backpacks are allegedly "engineered for style, safety, comfort...and saving the Universe!" One design is black with red and blue highlights and a stock image of Optimus Prime, while the other features a much more fiery colour scheme, covered with Cybertronic hieroglyphs and a stock image of Optimus Prime with his energy sword drawn.

Basic Fun

File:ROTFBasicFunKeychains.jpg

• Articulated keychain (2009)

Produced by Basic Fun, this keychain is a likeness of Power Up Optimus Prime's robot mode with articulated arms, legs, head, waist, and a keyring sticking out of his ass.

• Mini Figural Clip-Ons (2009)

Figure Collection

• Optimus Prime (2010)
  • Accessories: Stand

The Figure Collection edition of Optimus Prime is based on his 2007 Leader class toy, and has his sword molded onto his right arm.

Piñata

"We would have waited an eternity for this! It's over, Prime."

• Optimus Prime Piñata

Enact the true Revenge of the Fallen by beating Optimus Prime to pieces. Instead of the Matrix of Leadership, his chest cavity can be filled with candy. (not included)

Transformers (2010)

• Optimus Prime Cyber Sword (Roleplay, 2010)

This role play toy weapon of Optimus Prime's Energon Sword features a handle like a traditional sword, rather than attaching to the user's arm in some manner. (Amusingly, Optimus Prime would do this in the third film.)

Optimus Prime gives you his face.

• Optimus Prime (Roleplay, 2010)

A simple plastic mask based on Optimus Prime's face.

...and his deco. (Wearer does not convert.)

• Optimus Prime Complete Child's Costume (Roleplay, 2010)

An Optimus Prime costume consisting of a printed suit and a plastic mask (different from the one above).

Power Bots

• Optimus Prime (Leader, 2010)

Power Bots Optimus Prime is similar to the Mega Power Bot from Revenge of the Fallen, but depicts Prime's regular form with his swords deployed. He does not transform, but plays various sounds if you press his Autobot insignia or move his arms.

Robot Heroes

Booga-booga!

• Optimus Prime vs. Blackout (2007)

Packaged with Blackout, Optimus Prime is the standard Robot Hero style of cute and cuddly. His arm is in the Ion Cannon mode, and unlike many Robot Heroes, he's not crouching. He's highly posable for a Robot Hero figure, featuring four points of articulation: both shoulders swivel, his neck turns, and he has a waist joint. This toy was later redecoed into Best Buy Exclusive "Battle Damage" Optimus Prime and Walmart Exclusive "Allspark Power" Optimus Prime.

• More information on Robot Heroes Optimus Prime at TFU.info

He's cute as he violently decapitates rage-filled mechanoids.

• Optimus Prime vs. Scorponok (2007)

Packaged with Scorponok, Optimus Prime is now brandishing his sword arm weapon instead of the Ion Cannon. Sadly, the weapon is not film-accurate, being silver instead of orange. Notably, this was the first piece of Optimus Prime merchandise to have a mouth instead of a mouthplate. It is articulated at the neck and shoulders.

• More information on Robot Heroes Optimus Prime at TFU.info

Otherwise known as Needs-a-Bathimus Prime.

• "Battle Damage" Optimus Prime & Cliffjumper (Best Buy Movie DVD Exclusives)

Packaged with Cliffjumper, this is a redeco of the first Robot Heroes figure in a battle damage paint job. It has all the articulation of the initial release, and boasts an extensive amount of paint apps, including a thorough "dirt wash" on the entire toy. It was sold exclusively in Best Buy stores, packaged with the two-disc special edition of the film

• More information on Best Buy Exclusive Robot Heroes Optimus Prime at TFU.info

Remember that part of the movie where Prime glows blue with Allspark Power?

• The Final Battle (2008)

Packaged with redecoed versions of Autobot Jazz, Autobot Ratchet, Blackout, and Megatron. It retains all four points of articulation. The new deco is very similar to the original, but with added outbursts of Allspark Blue paint. The five-pack was sold exclusively at Wal*Mart.

Two-fisted justice!

• Optimus Prime vs. Barricade (2008)

Packaged with Barricade, this is the first Optimus Prime Robot Heroes figure to be unarmed. Sculpted in a two-fisted stance akin to the one he had when first arriving in Mission City, it boasts sharper sculpted detail than its predecessors. Articulation is the standard three points: both shoulders and his head.

After two years, Blackout's still trying to purple nurple him.

• Optimus Prime & Blackout (2009)

Mirroring the very first Movie Robot Heroes Optimus Prime pack, he comes with Blackout. While Blackout is a redeco of the previous mold, Optimus Prime is an all-new sculpt with two swords, reflecting the other Optimus Prime toys in the Revenge of the Fallen toyline.

Big-rig Prime.

• Battle for the Allspark (2009)

Packaged in a set depicting the battle in Mission City with Decepticon Brawl, Autobot Ratchet, Megatron, plus new figures of Sam Witwicky, Starscream in fighter mode and Bumblebee in vehicle mode, this is the first Optimus Prime Robot Heroes figurine in vehicle mode. He has a very big behind.

The most adorable corpse suit ever.

• Battle for the Fallen (box set, 2009)

This Robot Heroes box set of figures comes with The Fallen, Megatron (tank mode), Jetpower Optimus Prime, and Ironhide (truck mode).

Otherwise known as the "What Geneva Convention?" set.

• Shanghai Shootout (Multi-pack, 2009)

Shanghai Shootout replicates the opening action scene from Revenge of the Fallen, featuring figurines of Mudflap/Skids (ice cream truck), Sideways (vehicle mode), Optimus Prime, Demolishor, and Sideswipe (vehicle mode). Demolishor is a slightly-oversized figure and the centerpiece of the box set.

Mighty Muggs

Gwwrr.

• Optimus Prime (2009)

This super-deformed, non-transformable Optimus Prime figure uses the standard Mighty Muggs body template, with swivel joints in his neck and arms. Like the rest of his wave, Optimus Prime was an exclusive at Diamond Distributors and Toys"R"Us stores.

Speed Stars

Mini-Vehicles

"I don't care that it's Actionmasters II, I WILL BE IN EVERY DAMN IMPRINT."

• Optimus Prime (2010)
  • Series: Metal Heroes
  • Number: 03 of 08

Speed Stars "Metal Heroes" Optimus Prime is a redeco of the RPM Optimus mold with the same color layout but less paint details. Among other changes, he no longer has silver paint on his roof nor his sculpted robot mode.

During the period between 26 December 2010 and 31 January 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list were "Transformers Combiners and Speed Star Mini-Vehicle" and "Transformers Activator and Speed Star Mini-Vehicle." According to this discussion thread on Allspark.com, Speed Stars Metal Heroes Optimus Prime was one of the figures distributed.

Pimp my Prime.

• Optimus Prime (2010)
  • Series: Cyber Hunt
  • Number: 02 of 04

Cyber Hunt Optimus Prime is a redeco of the RPM mold done up in black, red and silver. He's decorated with cyberglyphics, the number 17972 and a winged Decepticon symbol.

During the period between 26 December 2010 and 31 January 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list were "Transformers Combiners and Speed Star Mini-Vehicle" and "Transformers Activator and Speed Star Mini-Vehicle." According to this discussion thread on Allspark.com, Speed Stars Cyber Hunt Optimus Prime was one of the figures distributed.

NEST are Serious and hate bright colours.

• Optimus Prime (2010)
  • Series: N.E.S.T. Global Alliance
  • Number: 02 of 03

The Speed Stars version of N.E.S.T. Optimus Prime has his various parts cast in red instead of brown, his red and blue parts are lighter, and he lacks a great deal of paint operations in general. Specifically, only his cab and rims are painted, and the stripes on his sides lack the black pin-striping and no longer go beyond the truck nose. His NEST insignias are now black and red instead of white and red, while he regains the flames on his roof. His underside is now blue, with his robot mode lacking the silver and blue paint, instead having some red paint here and there.

"W-Wait... y-y-you want me to fight someone when I can't decapitate them?! Game over, Hasbro! GAME OVER!"

• Optimus Prime VS Bonecrusher (2010)
  • Series: Battle Series 2
  • Number: 03 of 06

This two-pack, originally sold in the RPMs line but which saw limited release in the US, contains Optimus Prime and a green Bonecrusher. While Optimus's card art shows him with a silver hood, the toy itself is apparently identical to the single-packed Metal Heroes Optimus Prime.

"Stop it, Hasbro, stop it! I'M SCARED!"

• Optimus Prime VS Desert Long Haul (2010)
  • Series: Battle Series 2
  • Number: 04 of 06

Like the Bonecrusher pack, Optimus Prime VS Desert Long Haul was first available in the RPMs line. Optimus is similar to the RPM release of the pack (featuring a silver hood) but like all Speed Stars releases of RPM toys, he has fewer paint details.

I'm finally a dragon! YES! Wait, where are my wings?

• Optimus Prime (2011)
  • Series: Beast Machines
  • Number: 1 of 3

Representing Prime after being infused with the power of the world's dragons through biotech upgrades, Beast Machines Optimus gets his name from the silver logo on the sides of his sleeper compartment, which depicts a stylized version of his name against a large, horned dragon; in a reversal of the standard pattern, he also has blue flames on (the sides of) his red hood.

The card back indicates that he was also supposed to have had a silver Autobot insignia on top of his sleeper compartment, silver flames on his doors, silver walls on his tires, and silver text beneath his logo. The card back also shows that the stamped copyright information on his robot form was to have been parallel to his wheels rather than to his head.

The number "#33485" is stamped into the metal above his head, while "10821" is painted beneath his feet.

• Optimus Prime (2011)
  • Series: Metal Heroes
  • Number: 3 of 8

• Optimus Prime (2011)
  • Series: Stealth Force
  • Number: 1 of 5

• Optimus Prime (2011)
  • Series: Night Attack
  • Number: 1 of 3

A black redeco of the above mold.

The card back for the toy depicts an alternate color scheme for both modes. The depicted vehicle mode sported a red and blue color scheme similar to his regular colors. The depicted robot mode, meanwhile, was solid grey.

Lights & Sounds

• Optimus Prime (Basic, 2010)

Lights & Sounds Optimus Prime is a large, cutesified and child-friendly truck with various playing sounds and flashing lights. Like most RPM and Speed Stars toys, it has the character's robot mode sculpted on the underside.

Stealth Force

Mini Changers

• Optimus Prime Vs. Starscream (2011)

Mini-Changers Optimus Prime is a vehicular mode toy with an intermediate attack mode, and no actual robot mode. The toy is packaged with a PVC figure of Starscream.

To transform(ish) Optimus you pull up the upper half of his vehicular mode, revealing tech details (some which could be guns... maybe), you rotate his fuel barrels forwards (guns?) and rotate the upper halves of his smoke stacks forwards (now that's definitely guns, right?). The result is an attack mode, so yeah, it's probably all guns.

• Optimus Prime Vs. Megatron (2011)

Stealth Force

• Optimus Prime (2011)
  • Accessories: 2 missiles

The first electronic toy in the "Stealth Force" subline, this Optimus Prime is a non-transforming truck that reveals a large number of hidden weapons by pushing the rack behind the cab. Most of them are non-firing, such as the smokestack-guns and missile pods on the side of the cab, but the engine features two firing projectiles. The toy also has flashing lights and playing sound effects and voice clips.

• More information on Stealth Force Optimus Prime at TFU.info

• Optimus Prime (2011)
  • Accessories: 2 missiles

McDonald's

Takes your face then blasts your skull.

• Optimus Prime (Happy Meal, 2010)

Part of the 2010 McDonald's Revenge of the Fallen promotion, Optimus does not transform but has a few gimmicks to make up for it. On his right arm he is armed with both a flip-out sword and his blaster. Turning the switch on the underside of the gun from off to on will then allow the red button top to light up a red LED. Optimus is articulated at shoulders and hips, and features pale blue light piping. He was only available during week 1 of the promotion, and came with an instruction sheet that doubles as an ad for McWorld, featuring an exclusive code for the website.

It is very likely that should the battery in Optimus's light up gimmick die, replacing it would be exceedingly difficult due to the unique style of screw McDonald's uses for its free toys.

KLIK

The candy's sweetness is guaranteed to make you feel like your face is getting peeled.

• Optimus Prime (KLIK candy dispenser, 2009)

This KLIK candy dispenser, made by Au'some inc., features Optimus Prime's head on top. When you pull back a lever, it springs forward and launches the candy into your mouth, similar to PEZ. CAUTION: Do not aim at face.

Dark of the Moon

• Optimus Prime Cool Changing LCD Watch (2011)

Optimus Prime is a working LCD digital watch. Much like the Kronoform-origin Transformers of years past, he can be removed from the wristband and converted into robot mode.

• Optimus Prime metal strap (July 14, 2011)

Available at Lawson chain of convenience stores in Japan, this metal strap is available for pre-order between May 1 and June 30, and is to be mailed out from July 14.

"Toddlers! Roll Out!"

• Optimus Prime ATV Ride-On (2011)

A small powered quad bike suitable for very young children to ride on. A button provides sound effects and even music.

Moose Mountain

• Optimus Prime Rollout Wagon (2011)

A wagon modelled after Optimus Prime's truck mode, this wagon can carry your toys with his trailer! He also features electronic phrases and sound effects, and a push of a button, makes an Optimus Prime figure pop out from his truck's hood!

Do we mention that the stock photo and the packaging had a toy truck and a stuffed monkey being placed in that wagon?

Revving Robots

• Optimus Prime (2011)

Robo Fighters

• Optimus Prime (2011)

Robo Fighters Optimus Prime is a non-transforming action figure. His gimmick includes pushing his chest kibble down that pops out his weaponry. He has molded Energon sword (in it's deployed form) on his right arm.

Because blue swords are known to be more effective during night ops.

• Nightwatch Optimus Prime (2011)

This redeco of Robo Fighters Optimus Prime features metallic blue for his limb parts, & light Allspark blue for some of the details & his Energon sword.

Basic Fun

• Keychain (2011)

This keychain is a likeness of Optimus Prime's robot mode, without any articulation, and with the hook for the keychain positioned on his upper back.

Robo Power

Roleplay

Optimus Prime's own handheld Ironhide Cannon.

• Optimus Prime Cyber Blaster (2011)
  • Accessories: 10 darts

Robo Power Optimus Prime Cyber Blaster is a ten-shot blaster that automatically rotates its turret upon cocking the blaster. When the trigger is pulled, it lights up and makes sounds. The lights emanate from the yellow spot in the center of the blaster. The effects can be turned off or on. The Autobot insignia can be seen in the center of the blaster barrel; lights emit from it when in use. Two "AA" batteries is needed to operate the sound effects. On the other hand, you cannot fire all bullets at once.

In European countries, this blaster is known as the "Robot Heroes Optimus Prime Cyber Blaster".

Burger King

• Optimus Prime (2011)

Part of the 2011 Burger King Dark of the Moon promotion, Optimus is a simple figure with bobble-head-like proportions. The entirety of his body is put on a hinge so that it can be folded into his enormous head when it is opened up. A similar gimmick is present in all the toys part of this promotion.

Dual Model Kit

• Optimus Prime (2011)
  • Japanese ID number: DMK01
  • Accessories: Energon swords, alternate faceplate

DMK-01 is a model kit released by TakaraTomy. It is an incredibly-detailed figure, with many pieces built around an articulated "skeleton." When fully assembled, he stands a few hairs shorter than the ROTF Leader class toy, but is noticably slimmer than his transformable counterpart. Optimus Prime comes with two swords, two faces (battle mask and normal face). The swords can be attached by sitting on his forearms (in the manner seen in the movie) or they can replace his fists entirely. Numerous reports have been made that his fingers are very loose and can detach easily, extra caution is recommended. Battle Hook parts (from Revenge of the Fallen) are available if ordered through Toys"R"Us Japan.

• Optimus Prime (Clear) (2011)
  • Japanese ID number: DMK01
  • Accessories: Energon swords, alternate faceplate

This DMK-01 is a clear version of the original DMK-01. Almost all piece attached to the skeleton are transparent, with the frame remaining the original, opaque colour. It is an Amazon exclusive in Japan and came with the Blu-Ray version of the third Transformers film.

• Optimus Prime Special Color Version (2011)

The "Special Color Version" of the Optimus Prime Dual Model Kit was given away to 4 people in total, through the October and November issues of Dengeki Hobby magazine. Either prior to or concurrent with the giveaways, they were used in window displays at UNIQLO clothing shops; the ones displayed at UNIQLO stores were shown with special stickers with a "UTF" logo as well as a special Autobot emblem with the letters UNIQLO in it.

• Optimus Prime (Lost Age ver.) (December 2014)
  • Japanese ID number: DMK03
  • Accessories: Two open hands, two fists, sword, "Vector" shield, "Sentinel" shield attachment, sword clip

This Optimus Prime DMK model is based on his appearance in the Age of Extinction film, as opposed to the mainline toys, which are based on the concept art. Like the previous DMK models, he is very articulated, but his hands no longer feature individual finger articulation, most likely due to the fragility of said appendages in the previous DMK installments. Instead, he features two different pairs of hands, one pair designed to hold his sword, and another, more relaxed pair. He comes with his sword and 1 shield (compacted, with an extending gun barrel) with an optional deployed energy effect. There is also a small clip available to attach the sword to his back.

Revoltech

Accept no imitations!

• Optimus Prime (2011/2015)
  • Series number: 030
  • Legacy of Revoltech ID number: LR-049
  • Accessories: Two open hands, two fists, Energon sword, five guns, name plate

Number 30 in the Revoltech Sci-Fi series, this non-transforming Optimus Prime is sculpted to resemble his Dark of the Moon appearance. His weapons can attach to several points on his body, or combine together into one giant unwieldy supergun.

In 2015, Optimus Prime was reissued as part of the Legacy of Revoltech line, right after his Jet Wing counterpart below.

• Jet Wing Ver. Optimus Prime (2012/2015)
  • Series number: 040
  • Legacy of Revoltech ID number: LR-044
  • Accessories: Two open hands, two fists, Jet Wing, Energon axe, Energon sword, sword handle adaptor, alternate head, display base, name plate

This release of Revoltech Sci-Fi Optimus Prime is basically the same toy, but this time he comes with his Jet Wing attachment and several weapons from Dark of the Moon as well as an alternate head without his mouthplate.

In 2015, Jet Wing Ver. Optimus Prime was reissued as part of the Legacy of Revoltech line. He was reissued first before the figure above.

Tomica

• Optimus Prime (October 2011)

Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Dark of the Moon, complete with trailer.

• Optimus Prime Black Ver. (December 2011)

A redeco of the previous Tomica Optimus Prime toy in the usual Black Optimus/Nemesis Prime color scheme: black with teal flames and red windows.

• Wrapping Trailer (December 2011)

A redeco of a different, short-nose truck in Generation 1 Optimus Prime's colors, this Prime comes with a trailer plastered with promotional images for the Transformers films.

Age of Extinction

Kellogg's

• Optimus Prime Pencil Topper (2014)

A static, non-transforming (obviously!) Optimus Prime pencil topper figure will be included as a freebie from any Kellogg's cereal (Frosties, Coco Pops/Loops/Flakes, Froot Loops, and (probably) Cookie Crisp.

So far, the pencil toppers are available in Malaysia.

2014 Robots in Disguise

Dino Sparkers

• Optimus Prime with Grimlock (Dino Sparkers, 2014)

Dino Sparkers Optimus Prime is a static, non-moving figure of Optimus Prime's "evasion mode" body, wielding a sword, and riding on a translucent chunk of plastic that sorta resembles Grimlock's beast mode. Pulling back and releasing it causes sparks to spray out of Grimlock's mouth.

Titan Heroes/Guardians

Believe me, no one wants them after they're announced.

• Optimus Prime (Titan Heroes, 2014)

A 12-inch non-transforming figure of Optimus Prime with five points of articulation. Like all Titan figures, he is a durable, minimally-painted figure with somewhat unfortunate proportions.

• Silver Knight Optimus Prime (Titan Heroes, 2014)

A Target-exclusive redeco of the Titan Heroes Optimus Prime toy, molded in dull silver plastic, coated in gold spray folds, and features very minimal paint apps, which only limited to the eyes & the Autobot Insignia.

• Optimus Prime (Titan Guardians, 2014)

A 16-inch, simplified non-transforming statue of Optimus Prime with five points of articulation, based on the 'Evasion Mode' design.

• Optimus Prime (Titan Hero with weapon, 2014)
  • Accessories: Sword

A new-mold 12-inch non-transforming figure of 'Silver Knight' Optimus Prime with five points of articulation and a sword accessory. He has appeared only as an Australian Big W exclusive.

• Optimus Prime (Electronic Titan Heroes, 2014)

• • Accessories: Sword

A new-mold 12-inch non-transforming figure of 'Evasion Mode' Optimus Prime with five points of articulation, a sword accessory, and electronic sound effects activated by pressing his Autobot insignia. In the US and UK he is exclusive to Kmart and Argos respectively. Unfortunately, he is not available in Malaysian toy markets.

Mask

• Optimus Prime Light & Sounds Battle Mask[sic] (2014)

• Optimus Prime Mask (2014)

Another release of the gimmick-less mask which is merely just a redeco of the Transformers: Prime Optimus Prime mask in Age of Extinction packaging. The only deco changes for the mask is the lighter shade of blue.

Amazon Exclusive Age of Extinction Blue-Ray DVD Statue

• Grimlock and Optimus Collectible Statue (Amazon Exclusive Blu-Ray, 2014)
  • Accessories: "Dragontooth Mace"

An Amazon exclusive 7¼ inch statue of Optimus Prime riding Grimlock and waving his sword.

Hybrid Metal Figuration

• Optimus Prime (March 2015)
  • ID number: 015
  • Accessories: Two fists, four open hands, ion blaster, 2 energon blades

Produced by Hero Cross as part of their franchise-spanning Hybrid Metal Figuration line, Optimus Prime is a super deformed articulated figure based on his appearance in Dark of the Moon.

• Optimus Prime (September 2015)
  • ID number: 021
  • Accessories: Two fists, four open hands, gripping right hand, sword, shield

The second Hybrid Metal Figuration Optimus Prime, this one is based on his appearance in Age of Extinction.

Q-Transformers

• Optimus Prime (5-22-2015)

A small unpainted gray plastic figure of Optimus Prime based on his appearance in the Q-Transformers: Mystery of Convoy Returns cartoon. Together with similar figures of Bumblebee and Lockdown, he was included with Mystery of Convoy Returns Blu-Ray or DVD collections purchased through Amazon, Tower Records, HMV or Yodobashi Camera.

• Nazo Nazo Optimus Prime (2016)

Nazo Nazo Optimus Prime ("Mystery Mystery Optimus Prime") is a Q-Transformers-based Optimus plushie that plays several voice clips, many of them ad-libbed, by Yoshimasa Hosoya.

• Optimus Prime (2016)

A non-transforming figure of Optimus Prime based on his cartoon appearance was available as part of the Q-Transformers capsule toy lineup.

The Last Knight

File:TLKOptimusPrimeVoicdChangerHelmet.JPG

• Optimus Prime Voice Changing Helmet

A highly accurate CG-headsculpt of Optimus Prime based on his look in The Last Knight with a built in voice-changer. It includes 21 button-activated sounds and phrases.

External links

• Galleries of various different Optimus Prime toys from the Movie
• Optimus Prime at TFU.info