Jerry Jivoin

The name or term "Jerry" refers to more than one character or idea. For a list of other meanings, see Jerry (disambiguation).

Jerry Jivoin was Hasbro's global brand marketing director for Transformers. He has worked at Hasbro since May 1995. He was the marketing director on Hasbro's Marvel range for five years, switching back to Transformers prior to Toy Fair 2011. He departed the Transformers division again in 2016 for a stint with Hasbro's Italian branch, and as of 2019 he is acting as the Vice President of Marketing for Hasbro's Pre-K division.

Known marketing projects

Age of Extinction "Showdown Collection" Walmart-exclusive subline

"Showdown Packs"

• Bumblebee vs. Decepticon Stinger with Strafe
• Bumblebee & Dinobot Strafe
• Decepticon Stinger & Dinobot Slug

Legion assortment

• Bumblebee
• Grimlock
• Optimus Prime
• Decepticon Stinger
• Hound (cancelled)
• Lockdown (cancelled)

Construct-Bots

• Bumblebee vs. Decepticon Stinger with Strafe

Convention appearances

• OTFCC 2003
• Toy Fair 2011
• BotCon 2011
• Toy Fair 2012
• Cybertron Con 2012
• Toy Fair 2013
• Toy Fair 2014
• Toy Fair 2015

Notes

• The 2003 G.I. Joe figure Switch Gears was given the identity of Jerome T. Jivoin, presumably in his honor.
• When Jerry Jivoin was unable to attend BotCon 2005, a 12-inch G.I. Joe toy dubbed "Lil' Jerry" stood in for him.
• Jivoin appears in an inset on the cover of Hasbro Transformers Collectors' Club issue 46, holding up San Diego Comic-Con Bruticus.
• Jerry and Ramon's "Showdown Collection" subline went through some noticeable changes from their initial presentation to market, evidently dropping the unifying branding and picking up several more combo packs.

External links

Designer Desk

• Transformers Toy Designer, Ramon Campos and Marketing Director, Jerry Jivoin, showcase the Stinger versus Bumblebee Showdown Collection, available exlcusively at Wal-Mart. with Ramon Campos at the Hasbro website