User:Repowers/Sandbox

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Toys are the core of the Transformers brand. Most of the fiction exists to showcase, spotlight, promote, and in general to sell toys.

Most Transformers toys have a minimum of two forms, most commonly a robot form and an alternate mode.

Design

The complexity of Transformers toys has grown over time, making several leaps forward during the course of G2 and Beast Wars, then again during the recent Movie line.


Physical Construction

The vast majority of the toys have been made of plastic, held together with metal screws and pins, along with the occasional adhesive.

Production/Manufacturing

Though the toys are designed in America and Japan through a collaborative process between Takara and Hasbro, most are manufactured in places like China.


Decoration


Problems

Common Gimmicks

Static Gimmicks

Active Gimmicks

Marketing