Sam Smith

Sam Smith is the current Hasbro Design Manager (and de facto design lead, as far as we can tell) on the Studio Series, Masterpiece, and mainline Generations (the War for Cybertron Trilogy, Legacy, etc) toylines. Whether by choice or as a practical consequence of the sheer breadth of modern Generations product, he seemingly utilizes a more horizontal command structure than past Generations leads, taking point on the primary live-action film series component of the Studio Series line and largely leaving the more traditional Generation 1 flavored fare to designers Mark Maher and Evan Brooks. Sam's status as the resident gearhead of the design team may or may not constitute an ulterior motive for this particular division of labor. He used to work on Star Wars.
Known design projects
Dark of the Moon
- The Toys"R"Us exclusive Scan Series
Generations
Studio Series
- Deluxe Class
- Voyager Class
- Leader Class
Bumblebee
- Core Class
- Deluxe Class
- Voyager Class
Legacy
Wreck 'N Rule Collection
Speedia 500 Collection
Masterpiece Movie Series
Hasbro Pulse livestream appearances
- November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming.
- February 4, 2022's "Fan First Friday | Transformers Livestream" on YouTube, with Ben MacCrae, Isabella Weiss, Mark Maher, and Evan Brooks.
- August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Evan Brooks, Isabella Weiss, and Mark Maher.
References
- ↑ 1.0 1.1 *August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Evan Brooks, Isabella Weiss, and Mark Maher.
- ↑ SDCC 2022 Hasbro Transformers Product Reveal Panel report at TFW2005


