Pack-in flyer

The besotted Ultra Magnus has chosen YOU.

In the frenzied days of Generation 1's early success, Hasbro found that they could promote the toyline and sell toys even when kids were at home, via pack-in flyers.

The first five years of Generation 1 included numerous such flyers, in a variety of sizes, though advertising a fairly limited number of toys. Early fliers advertised the Powerdashers, Time Warrior, and Omnibots. Later brochures added Reflector, membership in the S.T.A.R.S. fan club, videotapes of various G1 cartoon episodes, and toys from the first two years of the toy line which were no longer available in stores.

In more recent years, pack-in flyers have been replaced with CD-ROMs, which contain cartoon episodes and various interactive features.

1984

• "Reinforcements from Cybertron!"

1985

• "The battle is far from over!"
• Earthlings: The S.T.A.R.S. Need Your Help Now!
• Look Inside for a Special Offer!

1986

• "Decipher the Decepticon" Sweepstakes (4 different posters)
• You Have Been Chosen.
• Have the Decepticons Defeated Us Once and for All?
• Inside...a Transformer Not Sold in Any Store!

1987

• Digital Doom on the Highway to Destruction
• Start Your Own Decoy Collection

1988

• The Autobots Are Under Attack!

2003

• Universe CD-ROM

2005

• Transformers: Cybertron "Hidden" CD-ROM

2007

• The Beast Wars Telemocha Series toys each came with a CD-ROM containing a Japanese-dubbed episode of Beast Wars.
  
  
  From Teletraan I: The Transformers Wiki, a Wikia wiki.