Asahi Corporation
The Asahi Corporation - founded as Asahi Tsusho Co., Ltd. in 1955 - was a Japanese toy manufacturer, with their toys often being distributed through subsidiary Fujisho. They later became a subsidiary of Casio in 1991, and their shares were then transferred to Bandai, and ultimately became part of Denkyo Group Holdings since 2024 with the company now operating under the name of CCP Co., Ltd.
They're best known amongst Transformers fans for Fujisho's Attack Change Machine Powertron toyline, which would eventually be released in Brazil as the Transformers Bat-Robôs from Estrela. These molds have a long and complicated history (more of which is covered here), but in short; it seems that they were originally manufactured by Asahi but first released in the U.S. by toy company Ertl Company as the Pow-R-Trons before their Japanese Attack Change Machine Powertron versions. They were also released internationally in a number of other weird circumstances, including again in Brazil as the GoBots-derived toyline Mutante and a later set of Korean-exclusive Brave toys from Sonokong being seemingly modified versions of this design.
Asahi moulds released as Transformers
Attack Change Machine Powertron
- Turbo - Nº 2400 300ZX Fairlady Z, in new orange and green color schemes
- Pick-Up - Nº 2401 "Dattora" (Datsun Truck) Turbo, in new blue and red color schemes
See also
- Yonezawa Toys, another Japanese company whose toys were adopted by Estrela as part of the Brazilian Transformers toyline
