Burger King
Burger King is a North American-based fast food restaurant chain. They have offered many Transformers promotions over the years, most often in conjunction with their Kids Meal program.
Fiction
Transformers movie
Mikaela Banes was eating at a Burger King when she saw Sam Witwicky eat pavement while riding a bike, babbling that his car was chasing him. Transformers
Revenge of the Fallen continuity
The King arrived on Earth in 1954 and chose a broiler as his alternate mode. He began sharing his Culinary Engineering expertise with Burger King scientists, becoming the chain's Flame-Broiling Culinary Engineer. He would remain hidden in Earth throughout the next decades, waiting for his fellow Cybertronians to arrive.
The fact that the restaurant franchise itself was established the same year may not be coincidental.
Promotions
2005 Cybertron promotion
For Cybertron, Burger King churned out four toys, marking the first year where Hasbro would pick them to represent the brand in the fast food market over McDonald's.
Similar to McDonald's offerings in previous years, the Burger King Cybertron figures were traditional fully-transforming toys with simplified engineering.
2007 Transformers promotion
In 2007, Burger King produced a wave of Nontransforming Transformers.
Autobots:
- Optimus Prime - Pull-back motor and pop-off vehicle shell
- Bumblebee - robot mode figurine pops out of revolving door thing
- Ironhide - popout weapons
- Ratchet - vehicle opens to reveal robot mode figurine
Decepticons:
- Megatron - semi-poseable figurine with collector card
- Blackout - viewmaster gimmick and pop-off rotor blade
- Scorponok - wind-up rotating claw arms
- Starscream - movable battle damage
2009 Revenge of the Fallen promotion
2009 saw another wave of eight Burger King toys released to coincide with the sequel. As well, they offered the BBQ Double Stackticon sandwich promotion, and the Transform Your Way contest.
Autobots:
- Optimus Prime with Jetfire - Jetfire forms armor
- Bumblebee - Launches an image of his robot mode from his front bumper
- Arcee - Can be deployed by a launcher
Decepticons:
- Megatron - Pull-back motor and simple transformation to tank mode
- The Fallen - transforms from Decepticon symbol to a very simple robot
- Soundwave - Satellite with simple periscope gimmick
- Devastator - Interchangeable arms and legs
- Ravage - Beast mode figurine flips out of meteor mode
2011 Dark of the Moon promotion
2011 saw another movie tie-in, this time with 8 Super deformed figures whose bodies flip-out from their head. Each toy features some sort of gimmick, such as glowing in the dark, or a light or sound feature.
Autobots:
- Optimus Prime - Says "Autobots, roll out!" when button is pushed
- Bumblebee - Button-activated autotransformation
- Ironhide - Projects an Autobot symbol
- Ratchet - Glows in the dark
Decepticons:
- Megatron - Plays the classic transformation sound effect when button is pushed
- Starscream - Button-activated autotransformation
- Soundwave - Glows in the dark
- Shockwave - Projects a Decepticon symbol
2019 Cyberverse promotion
The 2019 Cyberverse promotion featured a four non-transforming figures with limited articulation, each with a unique action feature. Unlike the McDonald's Cyberverse spark armor promotion from the same year, these toys had their Spark Armor permanently molded onto their bodies.
Autobots:
- Optimus Prime - Launching projectile, removeable wing pack
- Bumblebee - Launching projectile
Decepticons:
- Megatron - Spinning propeller
- Starscream - Arm-smashing gimmick
2024 Transformers One promotion
Notes
- Switching around some internal files of the Mission City level in Transformers the Game reveals an earlier development version of the map featuring an in-game Burger King restaurant. This was replaced by Chip Chase's in the final game, a fictitious restaurant referencing the eponymous G1 character.
- This appears similar to how some unused assets also have Pepsi branding, suggesting that the game was perhaps meant to feature a greater amount of product placement at one point.
- Burger King formerly ran a virtual world game named Club BK. It had Transformers-centric events tying into their Revenge of the Fallen and Dark of the Moon toys, before closing down in 2011.
