Unreleased toy

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For every Transformer that makes it to store shelves, there are always some that fall by the way. Lines get canceled, retailers back off on exclusives, designs go over budget, focus groups pass on a concept, or maybe they just weren't cool enough. Regardless of the whys and wherefores, this article aims to document the unreleased toys that never quite saw retail.

Note that this list will likely never be "complete," as for every concept design that makes it into collectors' hands, a countless number wind up in the garbage can.

(Quick! Get to the landfill outside Providence and START DIGGING.)

Generation 1

Concept art

Yup, they wanted to make me, but oh well.

Prototypes

File:Unicrondesktop-760x570.png
  • Two Unicron prototypes were created during G1, neither saw full release.
  • Diaclone Triplechanger (whose design was later used for Dropshot).

Generation "1.5"

(This section is about the line between the US G1 and G2.)


Concept art

"Hi, I'm the Bonecrusher-Bonecrusher fuzor!
  • Buffalo Dump


Generation 2

Prototypes

  • General Optimus Prime
  • A version of Starscream in jungle colors. Whether this figure would have actually been Starscream or not is unknown.
  • A version of Ramjet in desert colors. Whether this figure would have actually been Ramjet or not is unknown.

Packaged Samples

  • All of the Protectobots except Hot Spot. However, samples of G2 Hot Spot and Motormaster have occasionally shown up on eBay.

Beast Wars

Concept art

Prototypes