Toy Fair 2010

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Not pictured: 30 feet of snow

Toy Fair 2010, hosted in New York City from February 14–17, boasts "over 20,000 attendies, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2010 Collector-Fan Media Day at The Times Center on Saturday, February 13, and wiki contributors David Willis and Greg Sepelak attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

Coverage

  • Waiting outside Hasbro's Toy Fair showroom
    Waiting outside Hasbro's Toy Fair showroom
  • Once let inside for check-in, Bumblebee stands guard
    Once let inside for check-in, Bumblebee stands guard
  • Our URL is what, now?
    Our URL is what, now?
  • No photos or video allowed! Unless you're from Seibertron.com.
    No photos or video allowed! Unless you're from Seibertron.com.
  • That man will take better pictures than us.
    That man will take better pictures than us.

Revenge of the Fallen/Adjectiveless Transformers

  • Hasbro wants a "broader scope," and hopes to "reinvent" the line as one that isn't specifically tied to the live-action film, though it may contain characters from it. It will be a general celebration of Transformers.
  • A "HUNT FOR DECEPTICONS" promotion will accompany the line. Codes can be found in packages that will "unlock" mini-games on Transformers.com.

Legends

Scouts

  • Brimstone
    Brimstone
  • Backfire
    Backfire
  • Backfire's cardback
    Backfire's cardback
  • Hubcap
    Hubcap

Deluxe

  • Bumblebee
    Bumblebee
  • Ironhide
    Ironhide
  • Jetblade
    Jetblade

Voyager

  • Payload
    Payload
  • Night Ops Ratchet
    Night Ops Ratchet
  • Sea Spray
    Sea Spray

Leader

Human Alliance

Battle Ops Bumblebee

Activators

Powerbots

Roleplay

Speed Stars/Action Fleet[1]

  • Stealth Force, larger vehicles with pop-out weaponry
  • A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
  • The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling

Generations

  • Autobot Drift
  • Thrust (Gentei! Gentei! mold)
  • Darkmount (motherfriggin' Straxus triple changer)
  • Bumblebee (War for Cybertron)
  • Prime (War for Cybertron)
  • Megatron (War for Cybertron)

Power Core Combiners

Commander 2-packs

Every Commander figure has two heads—one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!

5-packs

1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.

  • Bombshock combined with his Combaticons
    Bombshock combined with his Combaticons
  • Skyburst combined with his Aerialbots
    Skyburst combined with his Aerialbots

Exclusives

Crossovers

Star Wars

Marvel

References

  1. ↑ The Robot Powered Machines range is being renamed, but while the Toy Fair Transformers press release rechristened the line "Action Fleet", the packaging at Toy Fair featured the name "Speed Stars". What the final name will turn out to be is uncertain at this time.
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