Transformers (2010 toyline)

The name or term "Transformers" refers to more than one character or idea. For a list of other meanings, see Transformers (disambiguation).

Transformers is a toyline launched in 2010 with the intention of re-envisioning the live action movie toyline into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time Hasbro is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.

It also includes the Hunt for the Decepticons promotion.

Japanese name: Transformers: Autobot Alliance

Toyline

Action figures "main line"

Legends Class

Wave 1

• Cyberfire Bumblebee (redeco)
• Fireburst Optimus Prime (redeco)
• Rampage
• Ravage

Wave 2

• Long Haul
• Override (ROTF Sideways redeco)
• Sandstorm (Classics Beachcomber redeco)
• Tracker Hound (Classics Autobot Hound redeco)

Future Waves

• Duststorm (ROTF Springer redeco)
• Tuner Skids (ROTF Skids redeco)
• Optimus Prime
• Megatron
• Prowl
• Starscream
• Gold Bumblebee (Legends Universe Bumblebee redeco in homage to Goldbug).

Scouts

Wave 1

• Backfire (Autobot Knock-Out redeco)
• Brimstone (Decepticon chopper cycle)
• Crankstart (Decepticon Dune Runner redeco)
• Hubcap (Autobot muscle car)

Wave 2

• Breacher (SWAT vehicle who fits on Sea Spray)
• Insecticon (insect thing from movie)
• Oil Pan (redeco of Brakedown)

Future waves

• Firetrap (Scattorshot redeco)
• Sunspot (Skystalker redeco)
• Windcharger

Deluxe

Wave 1

• Battle Blade Bumblebee (all new)
• Ironhide w/ drone unit
• Jetblade (redeco of Dirge)
• Sea Attack Ravage

Wave 2

• Elita-1 (Chromia redeco, instructions for combination will be online)
• Hailstorm (he's Mindset)
• Tuner Skids (redeco of ROTF Skids)
• Sidearm Sideswipe (new mold with guns instead of swords)

Wave 3

• Electrostatic Jolt (redeco of Jolt)
• Terradive (orange jet)
• Tomahawk (black Apache helicoptor)

Future waves

• Axor (White redeco of Lockdown (ROTF) with a retooled head and weapon)
• Rescue Ratchet (G1 inspired redeco)
• Fallback (a redeco of Brawn with a new head.)
• Mindset (A retool of Hailstorm as... Mindset)

Voyager

File:TF2010Payload toy.jpg

Wave 1

• Night Ops Ratchet (redeco)
• Payload (yellow redeco of Long Haul)
• Sea Spray

Wave 2

• Banzai-Tron (redeco of Bludgeon)
• Battle Blades Optimus Prime (new mold with Matrix)

Future waves

• The Fallen (Blue and turquoise retool of The Fallen with a removable face (No, really) and a staff)
• Strafe
• Lugnut
• Grapple
• Highbrow

Leader

Wave 1

• Optimus Prime with hooks and battle damage and mouth face
• Starscream

Human Alliance

Wave 1

• Autobot Jazz w/ Captain Lennox (shielded blaster becomes motorcycle)

Future waves

• Sideswipe w/ Mikeala Banes (Sideswipe is black and Mikeala is a new mold with a ponytail)
• Bumblebee w/ Sam Witwicky (Bumblebee has green eyes and Sam has a white shirt instead of a black shirt)

Battle Ops Bumblebee

• Battle Ops Bumblebee

Activators

Wave 1

• Bumblebee
• Megatron
• Optimus Prime

Powerbots

Wave 1

• Optimus Prime
• Stealth Bumblebee

Roleplay

• Optimus Prime Cyber Sword

Speed Stars

Track Set

• Bumblebee Track Set

Lights & Sounds

Basic

• Bumblebee
• Skids
• Optimus Prime

Deluxe

• Bumblebee

Stealth Force

Basic

• Barricade
• Bumblebee
• Hound - vehicle based upon Universe (2008) Hound.
• Silverstreak
• Soundwave - vehicle based upon Transformers Animated Soundwave.

Deluxe

• Gears
• Inferno
• Megatron

Electronic

• Optimus Prime

Store exclusives

Kmart

• "The Victory of The Fallen" Legends five pack includes:

• Optimus Prime (Legends Class)
• Megatron (Legends Class)
• Starscream (Legends Class)
• Jetfire (Legends Class)
• The Fallen (Legends Class)

Target

• "Crash Landing Attack" two pack includes:

• Bumblebee (blue robot parts, lightning deco)
• Thrust

• "High-Speed Spy Battle" two pack includes:

• Autobot Skids & Mudflap (Deluxe class ice cream truck with additional rust stain decos)
• Sideways (Deluxe class)

• "Hunters Rumble" two pack includes:

• Sideswipe (Deluxe class)
• Barricade (Deluxe class)

• "Rotorwash Rumble" two pack includes:

• Arcee (Deluxe class)
• Tailwhip (redeco of Deluxe class Blazemaster).

Toys"R"Us

• Constructicon Devastator (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version".

• Scavenger
• Hightower
• Long Haul
• Mixmaster
• Rampage
• Scrapper

Walmart

• "Starscream's Assault" two pack includes:

• Starscream (Voyager class)
• Mudflap (Deluxe cass), deco is an over-the-top version of TakaraTomy's Desert Version Mudflap redeco.

Other Exclusives

The stores that the below items are exclusive to are currently not known.

• "Bombing Run Battle" two pack includes:

• Bumblebee (Deluxe class Cannon Bumblebee redeco)
• Grindor (Legends class), desert deco

• "Desert Brawl Ruins" two pack includes:

• Decepticon Brawl (Deluxe class), desert deco
• Jolt (Legends class), grey and blue deco

• "Megatron Rising" five pack includes:

• Megatron (Voyager class redeco)
• Long Haul (Legends Devastator component)
• Mixmaster (Legends Devastator component)
• Rampage (Legends Devastator component), yellow deco.
• Scrapmetal??? (Legends Devastator component), red deco.

• "Rampage Among The Ruins" two pack includes:

• Rampage (Deluxe class), redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco.
• Bumblebee (Deluxe class Cannon Bumblebee redeco)
• Ravage (Deluxe class) redeco

• "Sideways Sneak Attack" four pack includes:

• Sideways (Deluxe class), battle damaged deco based upon his death scene.
• Arcee (Legends class)
• Elita-1 (Legends class)
• Chromia (Legends class)

External links

• ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery
• ASMZine.com's Toy Fair 2010 Transformers booth gallery