Transformers (2010 toyline)
| The name or term "Transformers" refers to more than one character or idea. For a list of other meanings, see Transformers (disambiguation). |
Transformers is a toyline launched in 2010 with the intention of re-envisioning the live action movie toyline into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time Hasbro is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.
It also includes the Transformers: Hunt for the Decepticons promotion in 2010 and the Reveal the Shield rubsign promotion in late 2010/early 2011.[citation needed]
Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the Generations toyline, but lacks the Generations subtitle.
- Japanese name: Transformers: Autobot Alliance
Toyline
Action figures "main line"
Legends Class

Wave 1
- Cyberfire Bumblebee (redeco)
- Fireburst Optimus Prime (redeco)
- Rampage
- Ravage
Wave 2
- Long Haul
- Override (ROTF Sideways redeco)
- Sandstorm (Classics Beachcomber redeco)
- Tracker Hound (Classics Autobot Hound redeco)
Future Waves
- Duststorm (ROTF Springer redeco)
- Tuner Skids (ROTF Skids redeco)
- Optimus Prime
- Megatron
- Prowl
- Starscream
- Gold Bumblebee (Legends Universe Bumblebee redeco in homage to Goldbug).
Scout Class

Wave 1
- Backfire (Autobot Knock-Out redeco)
- Brimstone (Decepticon chopper cycle)
- Crankstart (Decepticon Dune Runner redeco)
- Hubcap (Autobot muscle car)
Wave 2
- Breacher (SWAT vehicle who fits on Sea Spray)
- Insecticon (insect thing from movie)
- Oil Pan (redeco of Brakedown)
Future waves
- Firetrap (Scattorshot redeco)
- Sunspot (Skystalker redeco)
- Windcharger
Deluxe Class

Wave 1
- Battle Blade Bumblebee (all new sculpt)
- Ironhide with drone unit (all new sculpt)
- Jetblade (redeco of Dirge)
- Sea Attack Ravage (redeco)
Wave 2
- Elita-1 (Chromia redeco, instructions for combination will be online)
- Hailstorm (new sculpt)
- Tuner Skids (redeco of ROTF Skids)
- Sidearm Sideswipe (entirely new sculpt with guns instead of swords)
Wave 3
- Electrostatic Jolt (redeco of Jolt)
- Terradive (new sculpt, orange jet)
- Tomahawk (new sculpt, black Apache helicoptor)
Future waves
- Axor (White redeco of Lockdown (ROTF) with a retooled head and weapon)
- Rescue Ratchet (G1 inspired redeco)
- Fallback (redeco of Brawn with a new head sculpt)
- Mindset (retool of Hailstorm as Mindset)
Voyager Class
Wave 1
- Night Ops Ratchet (redeco)
- Payload (yellow redeco of Long Haul)
- Sea Spray
Wave 2
- Banzaitron (redeco of Bludgeon)
- Battle Blades Optimus Prime (new sculpt with Matrix)
Future waves
- The Fallen (Blue and turquoise retool of The Fallen with a removable face (No, really) and a staff)
- Strafe
- Lugnut
- Grapple
- Highbrow
Leader Class

Wave 1
- Optimus Prime with hooks and battle damage and mouth face
- Starscream
Human Alliance
Wave 1
- Bumblebee w/ Sam Witwicky (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
- Autobot Jazz w/ Captain Lennox (shielded blaster becomes motorcycle)
Future waves
- Sideswipe w/ Mikaela Banes (Sideswipe is black and Mikaela is a new sculpt with a ponytail)
Battle Ops Bumblebee
Activators
Wave 1
Wave 2
Powerbots
Wave 1
Roleplay

Speed Stars
Metal Heroes
- 01 of 08: Bumblebee
- 02 of 08: Jetfire
- 03 of 08: Optimus Prime
- 04 of 08: Soundwave
- 05 of 08: Highway Patrol Barricade
- 06 of 08: Ironhide
- 07 of 08: Sideswipe
Battle Series 2
Wave 1
- 01 of 06: Sideswipe vs. Wreckloose
- 02 of 06: Nightwatch Bumblebee vs. Patrol Barricade
- 03 of 06: Optimus Prime vs. Bonecrusher
- 04 of 06: Optimus Prime vs Desert Long Haul
- 05 of 06: Jetfire vs Megatron
Future waves
- 06 of 06: Enforcer Ironhide vs Mixmaster
Cyber Hunt
- 01 of 04: Bumblebee
N.E.S.T. Global Alliance
Wave 1
- 01 of 03: Bumblebee
Future waves
- 02 of 03: Optimus Prime
- 03 of 03: Ironhide
Stunticon
- 01 of 03: Bumblebee
Double Sider
Revealers
- 01 of 03: Ironhide
Road Assault
- 01 of 04: Starscream
Robot Riders
- 01 of 03: Sideswipe
Track Set
- Bumblebee Track Set
Radio control
Lights & Sounds
Basic
Deluxe
Stealth Force
Basic
Wave 1
- Bumblebee
- Hound - vehicle based upon Universe (2008) Hound.
- Silverstreak
- Soundwave - like the smaller die-cast RPM/Speed Stars toy, the vehicle is based upon Transformers Animated Soundwave.
Future waves
Deluxe
Wave 1
Future waves
Electronic
Store exclusives
Big Bad Toy Store
Kmart

- "The Victory of The Fallen" five pack includes:
Target
- "Crash Landing Attack" two pack includes:
- "High-Speed Spy Battle" two pack includes:
- Autobot Skids & Mudflap (Deluxe class ice cream truck with additional rust stain decos)
- Sideways (Deluxe class)
- "Hunters Rumble" two pack includes:
- Sideswipe (Deluxe class) (Revenge of the Fallen mold, silver and blue redeco)
- Barricade (Deluxe class) (Interrogator Barricade mold redecoed as a Hong Kong police car)
- "Rotorwash Rumble" two pack includes:
- Arcee (Deluxe class) (pink redeco)
- Tailwhip (redeco of Deluxe class Blazemaster)
- "The Ravage Infiltration" multi-pack includes:
- Rollbar (redeco of Dune Runner)
- Flak (redeco of Scattorshot)
- Ravage (Legends class)
- Three human soldier mini-figures
Toys"R"Us
- Constructicon Devastator (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
- "Rampage Among The Ruins" two pack includes:
- Rampage (Deluxe class) (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
- Bumblebee (Deluxe class Cannon Bumblebee redeco)
- Ravage (Deluxe class redeco)
Walmart
- "Bombing Run Battle" two pack includes:
- "Desert Brawl Ruins" two pack includes:
- Decepticon Brawl (Deluxe class), (desert deco)
- Jolt (Legends class), (grey and blue deco)

- "Starscream's Assault" two pack includes:
- Starscream (Voyager class)
- Mudflap (Deluxe class) (deco is an over-the-top version of TakaraTomy's Desert Version Mudflap redeco.)
Other exclusives
- "Desert Decimation" four pack includes:
- Ironhide (Legends class) (has desert "sand" stains in vehicle and robot mode)
- Ratchet (Legends class) (has desert "sand" stains in vehicle and robot mode)
- Bonecrusher (Legends class)
- Decepticon Brawl (Legends class) (tan with brown camouflage)
- "Megatron Rising" four pack includes:
- "Sideways Sneak Attack" four pack includes:
- Sideways (Deluxe class) (battle damaged deco based upon his death scene.)
- Arcee (Legends class)
- Elita-1 (Legends class)
- Chromia (Legends class)
Notes
- The Robot Powered Machines range changed names. The Toy Fair Transformers press release rechristened the line "Action Fleet", but the packaging at Toy Fair featured the name "Speed Stars", which was what the items were eventually released as. No Micro Machines nostalgia for you!



