Mitch Keno

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Mitch Keno is a human from the Generation 1 continuity family.
Publicity money can buy!

Mitch Keno is Rollie Friendly's public relations agent, whom Rollie proclaims to be a "Public Relations wizard".

Fiction

Marvel comics continuity

Rollie Friendly had fallen on hard times while shooting for Creepozoids of the Crab Nebula—his last few films had been unpopular, his Creepozoid kept breaking down, and his actors were inexperienced and arrogant. In a meeting with Mitch, Mitch showed Rollie a television story of Sky Lynx returning the Spacehikers to Earth, suggesting that Rollie get a robot for his film. However, the new report also showed how unpopular robots were at the time. Mitch then disregarded his robot suggestion, considering it bad for business, and, spurred by a sighting reported by The Inquisitor, convinced Rollie to go wandering around North Carolina in search of Bigfoot to use instead. Monstercon from Mars!