Toy Fair 2012

« Toy Fair 2012 »
Date	February 12–15, 2010
City	New York, NY
Venue	The Times Center

Toy Fair 2012, hosted in New York City from February 12–15, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2012 Collector-Fan Media Day at SOMEWHERE NEW on Saturday, February 11, and wiki contributors Greg Sepelak and Matt Karpowich attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

Coverage

Kre-o

• A Transformers Kre-O set featuring a big mechanical scorpion was shown during the slide presentation, but was not present in the showroom or mentioned in the press materials.

Notes

Jerry Jivoin, Optimus Prime, and Joshua Lamb's head.

• The event was kicked off by a presentation from Hasbro Studios president Stephen Davis, who showcased teaser clips from Rescue Bots and Prime season 2, among many other HUB series.
• The presenters for the Transformers brand team included design director Joshua Lamb and Jerry Jivoin of marketing. Ex-Transformers team member Vickie Stratford attended as the design director of the Marvel team.
• A number of TakaraTomy employees attended, including Hideaki Yoke and Hisao "Curly" Nishimoto.
• Mike Vogel and Jeff Kline of The Hub/Transformers: Prime were also in attendance, but unlike Toy Fair 2011 did not get up on stage. They did later wander through the showroom floor.