Toy Fair 2013

« Toy Fair 2013 »
Date	February 10–13, 2013
City	New York, NY
Venue	The Times Center

Toy Fair 2013, hosted in New York City from February 10–13, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2013 Collector-Fan Media Day at The Times Center on Saturday, February 9, and wiki contributors Matt Karpowich and Greg Sepelak attended. Following a presentation starting PROBABLY 1pm, fan representatives were allowed into Hasbro's product showroom.

Notes

• GIANT METROPLEX

• The event was kicked off by a presentation from Hasbro Studios Vice President of Development Mike Vogel, who wore a Twilight Sparkle t-shirt and teased the upcoming season of My Little Pony: Friendship is Magic with a song clip.

• The presenters for the Transformers brand team were global brand director/marketing director Jerry Jivoin and senior design director Joshua Lamb. Jivoin began by outlining how the Beast Hunters flagship title would encompass the main Prime line and stretch into Kre-O, Bot Shots, and Construct Bots. The official Transformers website will go to a full Beast Hunters theme on 2/11/13.

• When asked about the pronunciation of "Construct Bots" (the presenters spoke the line name aloud as "construct-a-bots"), they indicated that the Autobot and Decepticon symbols on the packaging act as an "a" sound.