Joshua Lamb

Joshua Lamb is Hasbro's senior design director for Transformers. He has worked at Hasbro since March 1998. He was the design director on Hasbro's Marvel range for about three years, switching to Transformers shortly after Toy Fair 2011.

Convention appearances

• BotCon 2011
• Toy Fair 2012
• Toy Fair 2013

Notes

• According to Lamb, the reason Hasbro could sell Cyberverse Optimus Maximus at a $30 price-point is because it contained roughly the same amount of plastic as the Dark of the Moon Ark. He concept-proofed this idea by physically unscrewing an Ark toy and hot-gluing the pieces into the rough shape of a robot. Awesome!
• Lamb was heavily involved in designing the mechanics behind the Construct-Bots line.
• Despite the above photo, we are pretty sure he never worked on Baby Alive.

[[[Category:Designers]]