Toy Fair 2011

« Toy Fair 2011 »
Not pictured: Yet another 30 feet of snow
Date	February 13–16, 2011
City	New York, NY
Venue	The Times Center

Toy Fair 2011, hosted in New York City from February 13–16, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2011 Collector-Fan Media Day at The Times Center on Saturday, February 12, and wiki contributors David Willis and Matt Karpowich attended. Following a presentation starting at 1 p.m., fan representatives were allowed into Hasbro's product showroom.

Coverage

Venue and showroom

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  Optimus Prime and his trailer are parked on the street outside the showroom. Later, he'd get a parking ticket.
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  This Optimus Prime statue is here every year. He shoots you if you bring food or drink into the showroom.
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  This is the room where the slideshow presentations were held. First Star Wars, then Marvel, then G.I. Joe, then Transformers.
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  The wall facing the entrance to the downstairs showroom displayed the logos of all of Hasbro's featured brands.
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  Transformers had the largest showroom area of all of Hasbro's brands, nestled into an interior room created from the walls of the other brands' areas.

Dark of the Moon

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  Autobot Workshop Play-Doh set

Mechtech

Deluxe Class

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  Deluxe Class Ratchet
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  Deluxe Class Topspin
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  Deluxe Class Bumblebee
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  Deluxe Class Sideswipe
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  Deluxe Class Jolt
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  Deluxe Class Crankcase
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  Deluxe Class Skids

Voyager Class

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  Voyager Class Megatron
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  Voyager Class Skyhammer

Leader Class

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  Leader Class Bumblebee
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  Leader Class Sentinel Prime in truck mode
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  Closeup of Leader Class Sentinel Prime's face
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  A handpainted, nontransformable mockup of Leader Class Ironhide. No altmode was shown 'cuz, well, duh.

Cyberverse

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  Bumblebee and his triple-changing Mobile Battle Bunker
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  Starscream and his Orbital Assault Carrier
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  Optimus Prime and his combining trailer thingy
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  Commander Blackout
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  Commander Powerglide
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  Ark playset in ship mode
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  Ark playset with Roller

Robo Power

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  Revving Robots Optimus Prime and Bumblebee.

Speed Stars/Stealth Force

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Prime

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Rescue Bots

The Rescue Bots oath:
"We pledge to heed the Prime Alert
And help the people of Planet Earth
We'll work together and act as one
Until the job at hand is done
We'll utilize our skills and might
To save the day, and do what's right.
We are a team of Bots and Men
Protectors, Rescuers and Friends."

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  Bunches of dudes and their Transformer-themed accessories
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  Axel Frazier and Charlie Burns
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  Boulder and Bumblebee
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  Fire Station Prime in packaging
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  The back of Fire Station Prime
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  Optimus Prime and Blades
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  The Bumblebee Rescue Garage!
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  Inside "Prime Alert," a story that comes with Fire Station Prime
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  The back cover of "Prime Alert," which promises at least two other stories.

Kre-o

• Optimus Prime (568 pieces) w/ Optimus Prime, Skywarp, Bluestreak, and two human motorcycle driver Kreons
• Megatron (308 pieces) w/ Megatron, Shockwave, and two human Kreons
• Sentinel Prime (381 pieces) w/ Soundwave, Thundercracker, Sentinel Prime, and driver Kreons
• Sideswipe w/ Ironhide and human Kreons
• Prowl w/ Prowl and human Kreons
• Starscream w/ Starscream and pilot Kreons
• Ratchet (197 pieces) w/ Ratchet and driver Kreons
• Mirage (119 pieces) w/ Mirage and driver Kreons
• Jazz (119 pieces) w/ Jazz and driver Kreon
• Smaller Optimus Prime (90 pieces)
• Smaller Bumblebee (74 pieces)

Notes

• The presenters for the Transformers brand team included design director Michelino Paolino and Greg Lombardo and Jerry Jivoin of marketing. Ex-Transformers team member Vickie Stratford attended as the design director of the Star Wars team.
• For the first time ever, employees of TakaraTomy attended the Collector-Fan Media Day. Singled out was Transformers Hall of Fame member Hideaki Yoke. Also present was Hironori Kobayashi.
• Mike Vogel and Jeff Kline of The Hub/Transformers: Prime were also in attendance, and participated in an interview session with Greg Lombardo. They reaffirmed that Jeff Kline is very old.