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'''Leonard "Lenny" Panzica''' is a product designer for [[Hasbro]], Inc. Prior to ''Transformers'', Panzica worked on ''[[Spider-Man]]'' and ''Beyblade''.
[[File:Lenny-Panzica.jpeg|thumb|right|350px|''We Love You, Lenny'']]


Panzica is an avid dinosaur enthusiast, with a bachelor's degree in archeology from the Walton World School.  Prior to studying Toy Design at the Fashion Institute of Technology, he pursued classical opera for three years at the Julliard School.  His singing career was cut short after an incident at Burning Man 2002 left his vocal cords damaged from smoke inhalation.
'''Leonard "Lenny" Panzica''' was a long time Senior Design Manager on the [[Transformers brand|''Transformers'' brand]] at [[Hasbro]] and brief design lead on the [[Transformers: Generations (toyline)|''Generations'' mega-brand]], inheriting the latter role from [[John Warden]] with much ceremony at [[Hasbro PulseCon 2020]]<ref>[https://www.youtube.com/watch?v=Nk9MvMw5yWs Archive of the Hasbro Pulse Con 2020 stream]</ref>.  Cutting his teeth on the ''[[Spider-Man]]'' and ''[[Beyblade]]'' franchises in the 2000s, Panzica spent pretty much the entirety of the 2010s on ''Transformers'', where some of his more prominent work included the ''[[Transformers: Prime (toyline)|Transformers: Prime]]'' franchise, ''[[Construct-Bots]]'', and collaboration with [[You|you]] on the creation of "It girl" of the 2010s [[Windblade (G1)|Windblade]].
 
On [[October 29]] of the year following his big promotion, his abrupt transfer to the ''[[G.I. Joe (franchise)|G.I. Joe]]'' division was formally announced in the [[Hasbro Pulse Con 2021/Questions and Answers|Fan Q&A]] after [[Hasbro Pulse Con 2021]], presumably passing the role of ''Generations'' design lead on to fellow longtime ''Transformers'' veteran [[Mark Maher]].<ref>{{citesocial|quote=post-Pulsecon Hasbro Q&A tidbits: -great interest was raised about having access to packaging art (digitally, as a book, etc) -we made a case for more designer talk & learned there may be internal chatter about bringing the Design Desk segment back -Lenny's 100% GI Joe now|link=https://twitter.com/Vangelus/status/1454135430207713283|name=Chris Ho|site=Twitter|year=2021|month=10|day=29|(defunct=)}}</ref> Things seem to have worked out for him over in Joe town, where he is now the founder and lead designer of the popular ''Classified'' toyline.<ref>[https://www.instagram.com/weatherdominator/ Panzica's Instagram bio]</ref>
 
Panzica is an avid dinosaur enthusiast and has a bachelor's degree in archeology from the Walton World School.  Prior to studying Toy Design at the Fashion Institute of Technology, he pursued classical opera for three years at the Julliard School.  His singing career was cut short after an incident at Burning Man 2002 left his vocal cords damaged from smoke inhalation.


He is also a competitive unicyclist, placing third in the New England Pro-Title Championship 2010 and fifth in the Tour de Quebec (2009).
He is also a competitive unicyclist, placing third in the New England Pro-Title Championship 2010 and fifth in the Tour de Quebec (2009).
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(the Burning Man incident is not totally true)
(the Burning Man incident is not totally true)


==Notes==
==Known design projects==
* It was revealed during the [[BotCon 2011]] Hasbro Toy Brand Team panel that Lenny provided the voice for the ''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]'' [[Ironhide (Movie)/toys#Leader Class toys|Leader Class Ironhide toy]].
{{creatorstub|Design credits from LinkedIn portfolio, [[Hasbro Pulse]] livestreams, Hasbro designer social media (mostly Instagram) etc etc etc}}
*It was also revealed at that panel that the ''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]'' [[Decepticon]] [[Darksteel]] is an intentional [[homage]] to ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'' [[Quickstrike (BW)|Quickstrike]] because Lenny likes snakes.
 
===''[[Transformers_(2010_toyline)|Transformers]]'' (2010 toyline)===
====[[Transformers (2010 toyline)#Activators|Activators]]====
[[File:TF2010-toy Activators Bumblebee.jpg|thumb|upright=1.3|]]
{{collist|3|
*[[Bumblebee (Movie)/toys#Activators|Bumblebee]]
*[[Ironhide (Movie)/toys#TF2010Activator|Ironhide]]
*[[Megatron (Movie)/toys#Activators|Megatron]]
*[[Optimus Prime (Movie)/toys#Activators|Optimus Prime]]
*[[Starscream (Movie)/toys#Activator|Starscream]]
}}
 
{{-}}
 
===''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]''===
[[Image:DarksteelToyPromo.JPG|thumb|upright=1.3|]]
;Deluxe Class
*[[Darksteel (DOTM)#Dark of the Moon|Darksteel]]
;Leader Class
*[[Ironhide (Movie)/toys#Leader Class toys|Ironhide]]
====Robo Power Activators====
{{collist|3|
* [[Topspin (DOTM)#Robo Power|Autobot Topspin]]
* [[Bumblebee (Movie)/toys#Robo Power|Bumblebee]]
* [[Megatron (Movie)/toys#Activators 2|Megatron]]
* [[Ironhide (Movie)/toys#DOTMActivators|Ironhide]]
* [[Optimus Prime (Movie)/toys#Robo Power|Optimus Prime]]
* [[Bumblebee (Movie)/toys#ReconActivators|Recon Bumblebee]]
* [[Starscream (Movie)/toys#Robo Power|Starscream]]
}}
 
{{-}}
===''[[Construct-Bots]]''===
{{creatorstub}}
 
===''[[Transformers: Prime (toyline)#Beast_Hunters (2013)|Prime: Beast Hunters]]''===
[[File:BHtoy Voyager Grimwing.jpg|thumb|upright=1.3|]]
;Voyager Class
* [[Predaking (Prime)#Beast Hunters|Predaking]]
* [[Grimwing (Prime)#Beast Hunters|Grimwing]] with [[Blackbeak (Prime)#Prime|Blackbeak]]
 
;Ultimate Class
* [[Optimus Prime (WFC)/toys#Ultimate|Beast Hunter Optimus Prime]]
{{-}}
 
 
===''[[Transformers: Generations (toyline)|''Generations]]''===
 
====''[[Transformers: Generations (toyline)#Fall of Cybertron|Fall of Cybertron]]''====
[[File:Generations fall of cybertron voyager grimlock.jpg|thumb|upright=1.3|]]
;Deluxe Class
{{collist|3|
*[[Topspin (FOC)#Generations|Autobot Topspin]]
*[[Whirl (FOC)#Generations|Autobot Whirl]]
*[[Blast Off (FOC)#Retail|Blast Off]]
*[[Brawl (WFC)#Retail|Decepticon Brawl]]
*[[Impactor (Prime)#Generations|Impactor]]
*[[Onslaught (WFC)#Retail|Onslaught]]
*[[Roadbuster (Prime)#Generations|Roadbuster]]
*[[Swindle (FOC)#Retail|Swindle]]
*[[Twintwist#Generations|Twintwist]]
*[[Vortex (FOC)#Retail|Vortex]]
*[[Bruticus (WFC)#Generations|Bruticus]]
*[[Ruination (FOC)#Generations|Ruination]]
}}
;Voyager Class
* [[Grimlock_(WFC)#Generations|Grimlock]]
 
====''[[Transformers:_Generations (toyline)#Thrilling_30|Thrilling 30]]''====
[[File:Generationstoy-Windblade.jpg|thumb|upright=1.3|]]
* [[Windblade (G1)#Generations|Windblade]]
 
====''[[Studio Series]]''====
*[[Bumblebee (Movie)/merchandise#Studio Series 2|Bumblebee Showcase Helmet]]
 
====''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]''====
*[[Ravage (G1)/toys#PulseCon|Covert Agent Ravage / Decepticons Forever Ravage]]
*[[Galvatron (G1)/toys#BeholdGalvatron|Behold, Galvatron! Unicron Companion Pack]]
{{-}}
 
====''[[War for Cybertron: Kingdom]]''====
[[File:TF-WFC-K-Leader-Galvatron.jpg|thumb|upright=1.3|]]
;Voyager Class
*[[Tigatron (BW)#War for Cybertron: Kingdom|Tigatron]]
*[[Optimus Primal (BW)/toys#War for Cybertron: Kingdom|Optimus Primal]]
*[[Rhinox (BW)/toys#War for Cybertron: Kingdom|Rhinox]]<ref name = "Fan Fest">Transformers panel at [[Hasbro Pulse Fan Fest 2021]]</ref>
;Leader Class
*[[Galvatron (G1)/toys#War for Cybertron: Kingdom|Galvatron]]<ref name = "Fan Fest"/>
;TItan Class
*[[Ark (G1)#War for Cybertron: Kingdom|Autobot Ark]]<ref name = "Fan Fest"/>
 
====''[[Transformers: Generations (toyline)#Shattered Glass Collection|Shattered Glass Collection]]''====
[[File:Legacy Laser Optimus Prime.jpg|thumb|upright=1.3|]]
{{collist|3|
*[[Starscream (SG)#Shattered Glass Collection|Starscream]]<ref>[[May 21]], [[2021]]'s [https://www.youtube.com/watch?v=txGS01bXx9U "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with [[Ben MacCrae]] and [[Evan Brooks]].</ref>
*[[Megatron (SG)#Shattered Glass Collection|Megatron]]
*[[Goldbug (SG)#Shattered Glass Collection|Goldbug]]
}}
 
====''[[Transformers: Legacy|Legacy]]''====
*[[Optimus Prime (G1)/Generations toys#Legacy|Laser Optimus Prime]]
*[[Megatron (BW)/toys#Legacy|Transmetal II Megatron]]<ref>[[August 16]], [[2022]]'s [https://www.youtube.com/watch?v=mxRrhLJ1KH0 Hasbro Pulse Transformers Fanstream] on YouTube, with [[Ben MacCrae]], [[Delaney Norris]], [[Sam Smith]], [[Evan Brooks]], [[Isabella Weiss]], and [[Mark Maher]].</ref>
*"A Hero is Born" 2-Pack ([[Optimus Prime (G1)/Generations toys#HasbroPulse|Orion Pax]] and [[Alpha Trion/toys#Legacy| Alpha Trion]] w/ [[Vector Sigma#Legacy|Vector Sigma]])
 
=====Holiday=====
*[[Optimus Prime (G1)/Generations toys#Holiday|Holiday Optimus Prime]]
{{-}}
 
===[[Hasbro Pulse#HasLab|HasLab]]===
[[File:TF-WFC-S-Unicron.jpg|upright=2|thumb|]]
*[[Unicron/toys#HasLab|Unicron]]
 
===''[[Transformers: Reactivate|Reactivate]]''===
*[[Starscream (G1)/toys#Reactivate|Starscream]] & [[Bumblebee (G1)/toys#Reactivate|Bumblebee]]
{{-}}


==Convention appearances==
==Convention appearances==
* [[BotCon 2010]]
* [[BotCon 2010]]
* [[BotCon 2011]]
* [[BotCon 2011]]
* [[Hasbro PulseCon 2020]]
==Hasbro Pulse livestream appearances==
*[[June 26]], [[2020]]'s [https://fb.watch/48NkRQwkYv/ "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020"] on Facebook, with [[Rachel Fleming]].
*A bazillion appearances in his capacity as a ''[[G.I. Joe (franchise)|G.I. Joe]]'' design lead outside the scope of this wiki.
*[[July 26]], 2024's [https://www.youtube.com/watch?v=Jhr2IVb0v-M  Sit Down with Hasbro Product Designers: Lenny & Evan @ Hasbro Pulse SDCC 2024] on YouTube, with [[Jordan Hembrough]] and [[Evan Brooks]].
==Notes==
* It was revealed during the [[BotCon 2011]] Hasbro Toy Brand Team panel that Lenny provided the voice for the ''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]'' [[Ironhide (Movie)/toys#Leader Class toys|Leader Class Ironhide toy]].
* It was also revealed at that panel that the ''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]'' [[Decepticon]] [[Darksteel (DOTM)|Darksteel]] is an intentional [[homage]] to ''[[Beast Wars: Transformers (franchise)|Beast Wars]]'' [[Quickstrike (BW)|Quickstrike]] because Lenny likes snakes.
* [[Grimwing (Prime)|Grimwing]] is an [[ursagryph]] because they're Lenny's favourite mythical creatures, meaning that all [[Darksteel (disambiguation)|Darksteels]] are intentionally designed after creatures Lenny likes.
* Lenny introduced the ''Transformers'' design team to digital deco design, using applications like {{w|ZBrush}}, which makes it easier for them to share and review deco patterns with [[TakaraTomy]].<ref>{{citesocial|quote=I think part of what we’re moving to now is the digital deco. So Lenny on my team, when we kind of brought Transformers fan and Classified under the same umbrella – part of my job isn’t just, you know, making cool toys, it’s trying to understand how to make the processes better. One of the things Lenny was doing is he was working in like ZBrush and some of these other 3D programs to do rendering in real-time onto the plastic pieces. What this process ends up doing for us on Transformers – Evan is starting to use it, Mark is now just starting to use it as well – it allows us to share the deco pattern with our Takara partners. So think what it comes down to is just having more people evaluate it that love the brand. And getting Takara’s eyes on it earlier is one of those things that we’re trying to do moving forward.|link=https://news.tfw2005.com/2024/08/03/sdcc-2024-hasbro-interview-john-wardens-return-generations-studio-series-combiners-more-513802|name=John Warden|site=TFW2005|title=SDCC 2024 Hasbro Interview – John Warden’s Return, Generations, Studio Series, Combiners, More!|year=2024|month=08|day=03}}</ref>
==References==
{{reflist}}
==External links==
*[https://www.linkedin.com/in/leonard-panzica-487aa436/ Lenny Panzica on LinkedIn]
*[https://www.instagram.com/weatherdominator/ Lenny Panzica on Instagram]


{{DEFAULTSORT:Panzica, Leonard}}
{{DEFAULTSORT:Panzica, Leonard}}
[[Category:Aligned designers]]
[[Category:Convention guests]]
[[Category:Convention guests]]
[[Category:Designers]]
[[Category:Dark of the Moon designers]]
[[Category:Hasbro]]
[[Category:Generations designers]]
[[Category:Hasbro designers]]
[[Category:Lead designers]]

Latest revision as of 06:48, 8 March 2026

We Love You, Lenny

Leonard "Lenny" Panzica was a long time Senior Design Manager on the Transformers brand at Hasbro and brief design lead on the Generations mega-brand, inheriting the latter role from John Warden with much ceremony at Hasbro PulseCon 2020[1]. Cutting his teeth on the Spider-Man and Beyblade franchises in the 2000s, Panzica spent pretty much the entirety of the 2010s on Transformers, where some of his more prominent work included the Transformers: Prime franchise, Construct-Bots, and collaboration with you on the creation of "It girl" of the 2010s Windblade.

On October 29 of the year following his big promotion, his abrupt transfer to the G.I. Joe division was formally announced in the Fan Q&A after Hasbro Pulse Con 2021, presumably passing the role of Generations design lead on to fellow longtime Transformers veteran Mark Maher.[2] Things seem to have worked out for him over in Joe town, where he is now the founder and lead designer of the popular Classified toyline.[3]

Panzica is an avid dinosaur enthusiast and has a bachelor's degree in archeology from the Walton World School. Prior to studying Toy Design at the Fashion Institute of Technology, he pursued classical opera for three years at the Julliard School. His singing career was cut short after an incident at Burning Man 2002 left his vocal cords damaged from smoke inhalation.

He is also a competitive unicyclist, placing third in the New England Pro-Title Championship 2010 and fifth in the Tour de Quebec (2009).

In 2004 Lenny arm-wrestled movie and TV legend Jack Palance for the right to cut a wedding cake. And lost.

(the Burning Man incident is not totally true)

Known design projects

[edit]


What's all this about?

This article on a real person associated with the Transformers brand is a stub and is missing information.
You can help MediaWiki by expanding it.

What's needed: Design credits from LinkedIn portfolio, Hasbro Pulse livestreams, Hasbro designer social media (mostly Instagram) etc etc etc


Transformers (2010 toyline)

[edit]

Activators

[edit]


Dark of the Moon

[edit]
Deluxe Class
Leader Class

Robo Power Activators

[edit]


Construct-Bots

[edit]


What's all this about?

This article on a real person associated with the Transformers brand is a stub and is missing information.
You can help MediaWiki by expanding it.


Prime: Beast Hunters

[edit]
Voyager Class
Ultimate Class



Generations

[edit]

Fall of Cybertron

[edit]
Deluxe Class
Voyager Class

Thrilling 30

[edit]

Studio Series

[edit]

War for Cybertron Trilogy

[edit]


War for Cybertron: Kingdom

[edit]
Voyager Class
Leader Class
TItan Class

Shattered Glass Collection

[edit]

Legacy

[edit]
Holiday
[edit]


HasLab

[edit]

Reactivate

[edit]


Convention appearances

[edit]

Hasbro Pulse livestream appearances

[edit]

Notes

[edit]

References

[edit]
  1. ↑ Archive of the Hasbro Pulse Con 2020 stream
  2. ↑ "post-Pulsecon Hasbro Q&A tidbits: -great interest was raised about having access to packaging art (digitally, as a book, etc) -we made a case for more designer talk & learned there may be internal chatter about bringing the Design Desk segment back -Lenny's 100% GI Joe now"—Chris Ho, Twitter, 2021/10/29
  3. ↑ Panzica's Instagram bio
  4. ↑ 4.0 4.1 4.2 Transformers panel at Hasbro Pulse Fan Fest 2021
  5. ↑ May 21, 2021's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Ben MacCrae and Evan Brooks.
  6. ↑ August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
  7. ↑ "I think part of what we’re moving to now is the digital deco. So Lenny on my team, when we kind of brought Transformers fan and Classified under the same umbrella – part of my job isn’t just, you know, making cool toys, it’s trying to understand how to make the processes better. One of the things Lenny was doing is he was working in like ZBrush and some of these other 3D programs to do rendering in real-time onto the plastic pieces. What this process ends up doing for us on Transformers – Evan is starting to use it, Mark is now just starting to use it as well – it allows us to share the deco pattern with our Takara partners. So think what it comes down to is just having more people evaluate it that love the brand. And getting Takara’s eyes on it earlier is one of those things that we’re trying to do moving forward."—John Warden, TFW2005, "SDCC 2024 Hasbro Interview – John Warden’s Return, Generations, Studio Series, Combiners, More!", 2024/08/03
[edit]
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