Transformers: Prime (toyline): Difference between revisions
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In 2013, ''Prime'' shifted to the '''''Beast Hunters''''' [[subline imprint]], a branding that also extended into the ''[[Kre-O]]'' line. | In 2013, ''Prime'' shifted to the '''''Beast Hunters''''' [[subline imprint]], a branding that also extended into the ''[[Kre-O]]'' line. | ||
This series introduced the dangerous [[Predacon (Prime)|Predacon]] faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor | This series introduced the dangerous [[Predacon (Prime)|Predacon]] faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of ''{{w|Mad Max}}'', while the Decepticons take on more beastly traits) and are armed with new [[gimmick]]-laden launching/spinning weapons. On-package [[bio]]s were reduced in length to just a sentence or two, and the [[Instructions|instruction sheets]] instead feature facts about one of the figure's main weapons, as well as a chapter of the ''[[Tales of the Beast Hunters]]'' prose story. | ||
The final waves of this line, released in early [[2014]], ''really'' pushed towards younger kids, with incredibly simplified designs based on the characters' ''Cyberverse'' releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were [[tail-ender]]s, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even [[Canada]] got them!). | The final waves of this line, released in early [[2014]], ''really'' pushed towards younger kids, with incredibly simplified designs based on the characters' ''Cyberverse'' releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were [[tail-ender]]s, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even [[Canada]] got them!). | ||
Revision as of 22:53, 14 December 2016
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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
Hasbro Prime toyline
First Edition (2011)
The first assortment of Prime toys are more collector-aimed, with more intricate transformation schemes than later iterations.
The First Edition toys had a spotty, messy release in the US. Only the first wave of Deluxes made it to some stores at first, with fans having to turn to Canada and Asian markets for later releases. Eventually, in late 2012, ToysЯUs picked up the whole "First Edition" line as part of a huge block of US market exclusives for the holiday season.
Deluxes
| Wave 1 | Wave 1.5 | Wave 2 | ![]() |
Voyager Class
| Wave 1 |
Entertainment Pack
- Optimus Prime vs Megatron: A Rivalry Reborn
- Includes Jack Darby, Miko Nakadai, and Raf Esquivel
Exclusives
| San Diego Comic-Con 2011 | New York Comic-Con 2011
|
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Robots in Disguise (2012)
Finally releasing well after the Prime cartoon had premiered and run through several episodes, the "real" Prime toyline was bent a little more towards kids, with simpler transformations than the First Edition toys (including "false" vehicle-mode parts sculpted into purely robot-mode bits) and a handful of smaller play gimmicks.
Deluxe Class
- Deluxe class figures feature a dynamic "head reveal" gimmick: the robot-mode heads pop out during transformation via spring-loaded or gear-operated gimmickry, or occasionally by simple manually-operated panel-flipping. Internally, these figures were referred to by Hasbro as "Revealers".
| Wave 1 | Wave 2 | Wave 3 | Wave 4 | |||||
| Wave 5 |
Voyager Class
- Voyager figures all feature a spring-loaded MechTech-style transforming weapon, partially constructed from translucent plastic, which lights up via LED when the weapon is deployed. The figures themselves also feature translucent plastic, so the moving LED creates the image of energon power "flowing" from the character's bodies into their weapons. This worked better in theory than in practice. Internally, these figures were referred to by Hasbro as "Powerizers".
| Wave 1 | Wave 2 | Wave 3 | Wave 4 | ![]() | ||||
| Wave 5 |
Weaponizers

- A new size class, Weaponizer Class figures are similar in size to Leader Class toys of previous lines, but with simpler transformations. They feature light-up parts and spinning mini-guns that can deploy in either mode.
- Wave 1
Entertainment Pack
- Bumblebee vs. Starscream: Ultimate Opponents
(w/ Silas and MECH soldier)
- Bumblebee vs. Starscream: Ultimate Opponents
Exclusives
- In a rare move, the only exclusives for the regular Prime line in the US were from BigBadToyStore, an online store. These "Dark Energon" figures are all redecos done in mainly translucent plastics.
- All of the figures were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
| Deluxe Class | Voyager Class | ![]() |
Asian-market exclusives
- Optimus Prime & Gaia Unicron two-pack
Beast Hunters (2013)

In 2013, Prime shifted to the Beast Hunters subline imprint, a branding that also extended into the Kre-O line.
This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
Cyberverse
Deluxe Class
| Wave 1 | Wave 2 | Wave 3 | Wave 4
|
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| Wave 5 | Wave 6 (EU only) |
Voyager Class
| Wave 1 | Wave 2 | Wave 3 | Wave 4 | ![]() | ||||
| Wave 5 |
Battlemaster Class

- Basically just a re-naming of the prior year's Weaponizer Class toys, redecoed and retooled with some new gear.
Ultimate Class
- A new size class, Ultimate Class figures are larger than the prior Leader Class toys, but with simpler transformations. They also feature light-up gimmicks and spring-loaded missile launchers.
- They also shipped in separate assortments, due to their differently-shaped boxes.
| Assortment 1 | Assortment 2
|
Kre-O
Exclusives

- Beast Hunters: Predacons Rising
- Exclusive to Target stores in the US, this subline-of-a-subline featured multiple new decos of Beast Hunters toys, including many new characters. It also extended outside the "normal" toyline, including an all-new Construct-Bots set.
- Oddly, all of these toys shipped in full cases of a single figure/set.
Cyberverse Legion 2-packs
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Cyberverse Commander 2-packs
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Cyberverse box set | ||||||
Deluxe Class
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Voyager Class
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Ultimate Class | Construct-Bots |
- Convention exclusives
- Shockwave's Lab (US version), contains:
- Shockwave's Lab (Asian version), contains:
- "First Edition" Beast Hunter Optimus Prime (unchanged Ultimate Class Beast Hunter Optimus Prime)
- European Toys"R"Us exclusive
- Optimus Prime vs Predaking (minor redecos of Voyager Class Optimus Prime and Predaking)
Takara Prime toyline
In Japan, TakaraTomy decided to take the post-"First Edition" line in a completely different direction, refocusing it around the model-kit-esque Arms Micron gimmick and removing a significant portion of many toys' paint operations in lieu of user-applied stickers. These toys were sold under the "Arms Micron" subtitle.
- 005 Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)
- Shining Optimus Prime - redeco of FE Voyager Optimus Prime, available exclusively at the Tokyo Toy Show 2012
- Dark Guard Optimus Prime - redeco of FE Voyager Optimus Prime, available exclusively at Yodobashi Camera, Big Camera, Toys"R"Us, and Aeon stores.

- Aimless - redeco of Power Core Combiners Throttler, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Japanese Toys"R"Us.
- Blowpipe - redeco of Power Core Combiners Groundspike, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Yamada Denki, Yodobashi Camera, Edition Group, Ishimaru, Deodeo, Eiden, and Midori stores.
- Autobot Peaceman - redeco of Power Core Combiners Chopster, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Joshin, Kidsland, and Bic Camera stores.
- Autobot Firebolt Clear Yellow Ver. - unchanged Power Core Combiners Pinpoint, given for free by participating in a character vote at the Next Generation World Hobby Fair.

- AM-06 Skywarp - redeco/retool of FE Starscream
- AM-12 War Breakdown
- AM-16 Jet Vehicon - redeco/retool of RID Vehicon
- AM-17 Swerve - redeco/retool of Voyager War Breakdown
- AM-19 Gaia Unicron
- AM-20 Ironhide - redeco of Deluxe Sergeant Kup
- AM-24 Silas Breakdown - redeco/retool of War Breakdown
- AM-25 Nemesis Prime - redeco/retool of RID Optimus Prime
- AM-26 Smokescreen - redeco/retool of Deluxe Knockout
- AM-28 Leo Prime - redeco of Voyager Thundertron
- AM-29 Shockwave - redeco/retool of Generations Fall of Cybertron Deluxe Shockwave
- AM-30 Rumble - redeco of Deluxe Rumble with alternate head
- AM-31 Frenzy - redeco of Deluxe Rumble with alternate head
- AM-32 Stunt Wildrider - redeco/retool of Deluxe Wheeljack
- AM-33 Final Battle Megatron - redeco of Voyager Megatron
- AM-34 Jet Vehicon General - redeco of Jet Vehicon
- Autobot Firebolt - redeco of Power Core Combiners Pinpoint, available with the online pre-order of AM-01 Optimus Prime through Amazon.com, ion, ToysЯUs, Bic Camera, and Yodobashi Camera.
- Battle Shield Optimus - redeco/retool of RID Optimus Prime, available exclusively at ToysЯUs.
- Terrorcon Bumblebee - redeco/retool of RID Bumblebee, available exclusively at AEON stores.
- AM-EX Orion Pax - redeco of Deluxe Optimus Prime, available exclusively at Bic Camera and Joshin Kids' Land.
- AM-EX Thundercracker - redeco/retool of FE Starscream, available exclusively at Yodobashi Camera, Yamada Electronics, and EIDON group stores.
Cyberverse
Merchandise
- Optimus Prime Stand-up Mover
- Bumblebee Stand-up Mover
Roleplay
Battle Masks
- Optimus Prime Battle Mask
- Bumblebee Battle Mask
Energon Helmet
- Optimus Prime Energon Helmet
Notes
- Hasbro applied for a Beast Hunters video game trademark on December 17th 2012, leading to speculation of a possible Beast Hunters game.[2] With no news after that and the marketing shift to Age of Extinction, any video game appears to have been canned.
- ↑ Habro Thrilling 30 retrospective on Facebook, mirrored here on TFW2005.
- ↑ Transformers Prime Beast Hunters Video Game Trademark Revealed










